Women In Wellness: Heather K of Curly Girl Method Club On The Five Lifestyle Tweaks That Will Help Support People’s Journey Towards Better Wellbeing
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HEATHER K
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Curly Girl Method Club® Curly + Wavy Blog
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How One Conversation in Portugal Started Curly Girl Method Club
For years, I believed my hair was simply difficult. Some days it looked wavy. Other days it puffed up into a frizzy mess. I'd spend ages trying different products, blow-drying it straight, or convincing myself that I just wasn't one of those women who naturally had beautiful curls. Looking back, I realise I wasn't alone. So many women grow up believing their hair is "just fluffy," "too frizzy," or "completely unmanageable," when the truth is often much simpler: they've never been taught how to care for their natural texture. Ironically, it took a girls' holiday in Portugal to make me realise that. The conversation I'll never forget In June 2017, I travelled to Portugal for a friend's hen weekend. Like most girls' trips, getting ready for dinner was almost an event in itself. Hair dryers were humming, straighteners were being passed around the room, and every available surface was covered in makeup bags, brushes, and hair products. As we chatted, the conversation naturally drifted towards hair. A few of the women looked at mine and said things that instantly sounded familiar. "My hair is just fluffy." "Mine always goes frizzy." "I wish my curls looked like yours." I remember laughing because, without the right routine, my hair can look exactly the same. There was never anything particularly special about my curls. Everything I'd learned had come through years of trial and error, plenty of disappointing products, and a lot of frustration. So, while we were all getting ready, I shared a few simple techniques that had helped me understand my own hair a little better. Nothing complicated. Nothing expensive. Just small changes that made a noticeable difference. Watching their reactions was something I'll never forget. It wasn't their hair that needed fixing The women in that room didn't suddenly grow new curls overnight. Their hair hadn't magically transformed in a matter of minutes. What changed was their understanding. For the first time, they could see that their hair wasn't hopeless or "bad." They simply hadn't been shown how to work with it. That moment stayed with me long after the holiday ended because it made me realise how many women had been told what was wrong with their hair but had never been taught what was right about it. The beauty industry spends billions encouraging us to change our appearance. Women with curls are often told to smooth them, tame them, straighten them, or control them. Very few of us are taught to understand them instead. That simple conversation in Portugal planted a seed that I couldn't ignore. From one holiday conversation to thousands of women When I came home, I kept thinking about those women and the confidence I'd seen in such a short space of time. If a simple conversation could make that much of a difference, how many other women were feeling exactly the same way? That question eventually led me to create an eBook in 2018, where I wrote down everything I'd learned about caring for curls and waves. I honestly expected a small group of people to download it and hopefully find it useful. Instead, thousands of women did. The emails that followed were incredibly emotional to read. Women shared stories about wearing their natural curls for the first time in years, throwing away products that had never worked for them, and finally enjoying wash day instead of dreading it. Some told me they'd spent decades believing they simply had "bad hair." Those messages confirmed what I'd first realised in Portugal. The problem had never been their curls. The problem was a lack of education. Why curly hair often feels impossible Curly hair isn't difficult because it's curly. It feels difficult because most of us were never taught how to care for it. Many of us grew up brushing dry curls, using products designed for straight hair, washing too often, or relying on heat tools to make our hair look more "acceptable." Then, when our hair became dry, frizzy, or unpredictable, we blamed ourselves instead of questioning the advice we'd been following. Learning to care for curly hair isn't about chasing perfection. It's about understanding what your own hair needs. Every head of curls is different, which is why there isn't a single routine that works for everyone. Once you understand your own curl pattern, porosity, and styling techniques, everything starts to feel much easier. That's when confidence begins to replace frustration. More than 5,400 curl transformations later Today, Curly Girl Method Club has celebrated more than 5,400 curl transformations, and every one of them tells a different story. Some members discover waves they never realised they had, while others finally learn how to define curls they've spent years trying to straighten. What they all have in common isn't a particular curl type or hairstyle. It's the confidence that comes from understanding their own hair. I've watched women stop hiding under hats, stop apologising for frizz, and stop believing they need to look like someone else to have beautiful hair. Those moments mean far more to me than perfectly defined ringlets ever could. If you've ever called your hair "just frizzy" If you've ever stood in front of the mirror wondering why your hair refuses to behave, I hope you'll remember this. Your hair isn't trying to work against you. It may simply be waiting for you to understand it. That conversation in Portugal changed the direction of my life because it showed me something I hadn't fully realised before: confidence doesn't come from changing your natural hair. It comes from learning to work with it. Everything we've created at Curly Girl Method Club, from the 11-Minute First Wash to our in-depth tutorials and member community, has been built around that single idea. One conversation changed my life. Maybe it's the beginning of changing yours too.
Learn more5 Frizz Mistakes You're Probably Making (And How to Fix Them)
If you've ever looked in the mirror after spending ages on your curls and thought, "Why is my hair still frizzy?", you're not alone. Here's the good news: frizz isn't something you have to fight. Most of the time, it's simply your curls asking for a little more moisture, a little more protection, or a slightly different routine. At CGMC®, we don't believe in chasing perfect hair. We believe in building simple habits that give you consistently healthier curls. Here are five of the most common mistakes we see and the easy changes that can make a big difference. Mistake #1: Using Too Little Styling Product One of the biggest myths in curl care is that less product equals better curls. In reality, curls need enough product to help them clump together and stay protected while they dry. If your hair feels dry, fluffy, or frizzes within a few hours, you may simply not be using enough styling product. Don't be afraid to apply your products to soaking wet hair. It's much easier to remove excess product than it is to fix frizz later. Mistake #2: Touching Your Curls Before They're Dry We get it. It's tempting. You want to check if your hair is drying, move it out of your face, or scrunch it every few minutes. But every time you touch wet curls, you disturb the curl clumps that are trying to set. The result? More flyaways. More frizz. Less definition. Once you've finished styling, let your curls dry completely before fluffing, scrunching, or separating them. It's one of the easiest ways to improve definition. Mistake #3: Skipping Leave-In Conditioner Think of leave-in conditioner as your curls' daily drink of water. Curly and wavy hair naturally struggles to stay hydrated because natural oils don't travel easily down the hair strand. That's why adding moisture after cleansing is such an important step. At CGMC®, Leave-In Conditioner is applied to soaking wet hair and left in to help maintain softness, reduce dryness, and support better curl clumping throughout the day. Mistake #4: Using a Regular Towel Traditional bath towels might feel soft on your skin, but they're surprisingly rough on curls. The friction can lift the hair cuticle, separate curl clumps, and create unnecessary frizz before your hair has even started drying. Instead, gently wrap your hair in a microfiber plop towel for around 10 minutes before air drying or diffusing. It's a simple swap that can make a noticeable difference. Mistake #5: Sleeping Without Protecting Your Curls You can have the perfect wash day... ...and undo it all in one night's sleep. Cotton pillowcases create friction while you move during the night, which can flatten curl clumps, create tangles, and leave you reaching for the refresh bottle first thing in the morning. Protect your curls by pineappling your hair with a satin sleep cap or sleeping on a satin pillowcase. Your future self will thank you. Small Habits. Big Difference. Frizz usually isn't a sign that your hair is "bad." It's often just a sign that your routine needs a few small tweaks. By giving your curls enough moisture, leaving them alone while they dry, using a microfiber towel, and protecting them overnight, you'll create the kind of consistent results that last beyond wash day. Healthy curls aren't about doing more. They're about doing the right things consistently.
Learn moreWe Won! 🎉 The Curly Girl Method Club has been named a winner of the #SBS x Spring Fair 2027 competition.
A Huge Milestone for Our Small Business, and It's All Thanks to You Today, we're celebrating something very special. We're proud and excited to announce that Curly Girl Method Club has won the #SBS x Spring Fair 2027 competition. This is a moment we've dreamed of, and we're still amazed. As a small business, opportunities like this are rare. Receiving recognition from Small Business Sunday (#SBS) is something we will always appreciate. For us, this isn't just another award or business achievement. It's a celebration of every customer who has trusted us with their curls, every member of our community who has shared their journey, and every person who believes natural curls deserve to be celebrated and not hidden. This win belongs to all of us. What Is #SBS? If you're not familiar with it, #SBS (Small Business Sunday) was founded by entrepreneur Theo Paphitis to support small businesses across the UK. Each year, #SBS highlights businesses that show passion, creativity, and dedication to their customers. Winning provides small businesses with amazing opportunities for networking, exposure, and growth, including recognition at Spring Fair, one of the UK's biggest retail trade shows. Knowing that Curly Girl Method Club is one of this year's winners is an incredible honor. How Far We've Come When Curly Girl Method Club first started, our vision was simple. We wanted to help people feel confident wearing their natural curls. For too long, many people with textured, wavy, curly, and coily hair have been told that their hair is hard to manage or needs fixing. We aimed to change that conversation. Our goal has always been to educate, encourage, and empower people to embrace their natural hair. Every shampoo, conditioner, styling product, accessory, tutorial, blog post, and social media video has one purpose. That is to make healthy curls easier for everyone. Along the way, we've celebrated thousands of curl transformations, answered countless questions from our community, and helped people rediscover confidence they didn’t know they had. That is what makes this award feel meaningful. It recognizes not just our business but the mission that drives everything we do. This Win Belongs to Our Community. If you've ever ordered from us. If you've recommended us to a friend. If you've shared one of our posts.If you've left a review. If you've tagged us in your curl journey, or if you've simply followed along and supported us,Thank you. Every interaction has helped us grow. Running a small business isn't always easy. There are long days, late nights, unexpected challenges, and many moments when you wonder if the hard work will pay off. Then something like this happens. Winning the #SBS x Spring Fair 2027 competition reminds us why we started and why we continue doing what we do every day. Your support has made this possible, and we are very grateful. Looking Ahead to Spring Fair 2027 One of the most exciting parts of winning is the chance to be recognized at Spring Fair 2027, one of the UK's leading retail events. Spring Fair brings together thousands of retailers, buyers, and new brands from across the country. It’s an amazing place to discover products, build relationships, and celebrate small businesses. We’re excited to represent Curly Girl Method Club and introduce even more people to our mission of helping everyone embrace their natural curls. This is a great opportunity to continue growing, learning, and sharing what makes our community so special. This Is Just the Beginning While we are taking a moment to celebrate, we're also looking forward. Winning this award inspires us to keep creating products that truly make a difference. We want to continue sharing educational content that helps people care for their curls confidently and keep building the welcoming community that is the heart of Curly Girl Method Club. We have exciting ideas planned, new products coming soon, and many more curl tips, tutorials, and surprises in store for the months ahead. This recognition pushes us to dream even bigger.No matter how much we grow, our goal will always remain the same:To help every person with curly hair feel confident, supported, and proud of their natural texture. Thank You for Believing in Us From the very beginning, Curly Girl Method Club has been about more than haircare. It's about confidence. It's about self-love. It's about embracing what makes you unique. Winning the #SBS x Spring Fair 2027 competition is an amazing milestone, but the greatest achievement has always been the community we've built together. Every curl journey shared with us reminds us why this work matters. Every message from a customer saying they finally love their curls makes it all worthwhile. Every order placed is a vote of confidence in our small business, and we never take that for granted. So today, we simply want to say thank you. Thank you for trusting us. Thank you for supporting a small business. Thank you for believing in our mission. And thank you for being part of the Curly Girl Method Club family. We can't wait to share what’s still to come. Here’s to healthy curls, growing confidence, and celebrating many more milestones together. With love The Curly Girl Method Club Team 💗
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