Authority Magazine Interview with Heather K | The Curls at Home Coach @ Curly Girl Method Club
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HEATHER K
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Curly Girl Method Club® Curly + Wavy Blog
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Affordable Leave-In Conditioners for Curly + Wavy Hair Types
Let’s talk about what “affordable” actually means — because I’ve been burned by both ends of the scale. I’ve bought “budget” leave-ins that needed half the bottle just to stop the fluff.And I’ve bought the luxury ones that left my hair coated, sticky, or stiff before I’d even finished styling. So when I created CGMC®, I made a promise:I will only ever sell something if it works. Not just looks good in your bathroom. That’s why we only sell one Leave-In Conditioner. Not because we couldn’t make more.Because we spent 2 years perfecting this one. Our community of 350k curlies + wavies told us exactly what wasn’t working — and we actually listened.So you won’t find these in ours: ❌ Silicones (build-up central) ❌ Sulphates (strips the life out) ❌ Drying alcohols (makes frizz worse) ❌ Coconut oil (most people think it hydrates — it doesn’t) ❌ Protein overload (especially if you’re low porosity) ❌ Parabens ❌ Itchy “M” ingredients (the ones that make your scalp hate you) We stripped it back to what curls and waves actually like.And we tested it across real people, not hairdressers in labs. It’s got aloe vera — soothing, hydrating, frizz-calming for 98% of people.A little henna extract — for antioxidants and longer-lasting washdays (because if you’re going to stand there diffusing, it better be worth it tomorrow too).And the scent? Our softest, spa-like vibe yet. Clean. Light. Not overpowering. If you’ve got fine hair, use a small amount.Thicker hair? Add more. But you won’t need loads.This stuff works.It doesn’t just mask dryness with slip — it hydrates and holds. Is £16.50 affordable?Depends on your definition.But I’ll say this: It’s concentrated, it lasts, it does what it’s meant to.No filler. No fluff. No false promises. And if it truly doesn’t work for you — message me. That’s not a marketing tactic. That’s my actual inbox. I’ll sort the refund, no fuss. Because I built CGMC® after selling my flat. I built it out of frustration.And if a product doesn’t help you, I don’t want your money. That’s the standard we’ve had since 2017.It’s also our best-seller.And yes — it sold out twice. Try it, don’t overload it, and give your curls and waves a chance to breathe without all the junk.You can buy it here: https://curlygirlmethod.club/products/leave-in-curl-wave-conditioner-silicone-and-sulfate-free-made-for-curls-curly-girl-method-safe Stay curly, Heather 💗
Learn moreWhere Can I Buy Top-Rated Curly + Wavy Hair Products Online?
Well... did someone call my name? I’m Heather — founder of CGMC®.I sold my flat to start this because, quite frankly, I was fuming. Every product on the shelf made promises that never delivered.They shouted things like “Argan Oil” on the front — then you flip it over and find out it’s 1% oil, buried under a long list of silicones.Not just disappointing — misleading. So I made something better.For us.Waves, curls, frizz, fluff, frustration — all of it. I formulated CGMC® without the stuff our community of 350k curlies told me didn’t work:No siliconesNo sulphatesNo drying alcoholsNo coconut oilNo protein overloadNo parabensNo itchy “M” ingredients And I didn’t stop there.I built CGM Club® tutorials alongside it — because the moment I actually learnt how to look after my own curls in a simple step-by-step way, I knew I had to show everyone else too. It’s not about doing 20 steps.It’s not about buying everything.It’s about learning your 6-step cycle, understanding what your texture needs, and finally — finally — seeing real results. If you’re done guessing, buying random bottles, or being misled by shiny labels…We’ve got you. Our products are 7x more likely to be loved by your curls and waves — because they were made for them. Need help figuring out where to start?Try our quiz.Or message us. I still read them. (This whole thing started with a DM.) And quick tip: if you’re ever buying something that claims to be an “oil” — flip the bottle.If it’s filled with ingredients ending in -cone, -xane, or -conol, it’s mostly silicone.Which means it’s not hydrating your hair — it’s coating it.That’s why so many people feel stuck in the frizz spiral. You deserve better.I made CGMC® so we could all have better. Come take a look.Your curls are going to feel the difference.
Learn moreStep-by-step tutorials for styling curly wavy hair at home
by CGMC® – Because we were tired of guessing too When we started CGM Club® back in 2017, it was out of pure frustration. The products didn’t work.The advice was confusing.And no one was showing you what to actually do — not in a way that made sense from your bathroom, with your life, and your hair. So we changed that. We created step-by-step tutorials because we knew most of us weren’t lazy — we were just overwhelmed.We weren’t asking for perfection. We just wanted someone to say:“Here’s how to style your curls and waves. Let’s walk through it together.” Styling textured hair isn’t about copying an influencer with completely different hair.It’s about understanding how your own texture behaves — and what to do at each step to bring out the best in it. At CGMC®, we don’t just give you products.We teach you exactly what to do with them. What to apply, when, and how much.How to section, smooth, rake or scrunch (based on your density and texture).Whether you should air dry, diffuse, or plop.How to refresh curls the next day — or not wash at all for 5+ days.What to do if it all goes wrong. Our tutorials don’t expect you to be a hairdresser.They’re made for real people at home — busy, tired, sometimes a bit lost, but still wanting to feel good in their own hair. Every CGMC® product connects directly to the CGM Club® tutorial platform.Buy a Starter Kit? You’ll get tutorial access showing exactly how to use each step.Buy a gel, mask, co-wash or treatment separately? Grab CGM Club tutorials and we’ll walk you through it, tailored to your hair type and goals. We break it down into short, clear videos.You can skip to the bit you need or follow the whole thing start to finish.You don’t have to learn everything at once — you can take it curl by curl, week by week. Whether you’re just starting out or re-learning after years of frustration, this system gives you the one thing most curl advice never does — confidence. When you actually understand how to wash, style, protect and treat your curls at home, everything shifts. Your results last longer.Your routine gets easier.You stop buying random products and start building a system that works with you, not against you. We’ve helped over 350,000 people get results with this exact approach.Not because we sell magic bottles.Because we teach you how to use them and finally understand your own hair properly. It’s not perfect every time. But it gets better every washday.And that’s what we’re here for. If you’re new, the Starter Kit comes with everything you need — products, tools and all the tutorials included.Already have your products? Grab CGM Club® or download the app and dive into the tutorials whenever you’re ready.This time, you’re not doing it alone. This time, it makes sense.Here's the steps if you need them: Here’s the steps if you need them:Step 0: Reset — use once to reset your curls.Step 1: Cleanse — co-washing instead of harsh shampoo keeps moisture in.Step 2: Hydrate — leave-in conditioner gives you softness and slip without weight.Step 3: Style — soft hold gels define and clump without crunch.Step 4: Tame — optional step for frizz control, shine or touch-ups.Step 5: Sleep — protect curls overnight to stretch results for days.Step 6: Treat — mask, detox + Bounceback protein, used occasionally, to keep balance long-term. Whether you’re just starting out or re-learning after years of frustration, this system gives you the one thing most curl advice never does — confidence. Stay Curly, Heather xx
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