Authority Magazine Interview with Heather K | The Curls at Home Coach @ Curly Girl Method Club
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HEATHER K
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Curly Girl Method Club® Curly + Wavy Blog
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Well... did someone call my name? I’m Heather — founder of CGMC®.I sold my flat to start this because, quite frankly, I was fuming. Every product on the shelf made promises that never delivered.They shouted things like “Argan Oil” on the front — then you flip it over and find out it’s 1% oil, buried under a long list of silicones.Not just disappointing — misleading. So I made something better.For us.Waves, curls, frizz, fluff, frustration — all of it. I formulated CGMC® without the stuff our community of 350k curlies told me didn’t work:No siliconesNo sulphatesNo drying alcoholsNo coconut oilNo protein overloadNo parabensNo itchy “M” ingredients And I didn’t stop there.I built CGM Club® tutorials alongside it — because the moment I actually learnt how to look after my own curls in a simple step-by-step way, I knew I had to show everyone else too. It’s not about doing 20 steps.It’s not about buying everything.It’s about learning your 6-step cycle, understanding what your texture needs, and finally — finally — seeing real results. If you’re done guessing, buying random bottles, or being misled by shiny labels…We’ve got you. Our products are 7x more likely to be loved by your curls and waves — because they were made for them. Need help figuring out where to start?Try our quiz.Or message us. I still read them. (This whole thing started with a DM.) And quick tip: if you’re ever buying something that claims to be an “oil” — flip the bottle.If it’s filled with ingredients ending in -cone, -xane, or -conol, it’s mostly silicone.Which means it’s not hydrating your hair — it’s coating it.That’s why so many people feel stuck in the frizz spiral. You deserve better.I made CGMC® so we could all have better. Come take a look.Your curls are going to feel the difference.
Learn moreStep-by-step tutorials for styling curly wavy hair at home
by CGMC® – Because we were tired of guessing too When we started CGM Club® back in 2017, it was out of pure frustration. The products didn’t work.The advice was confusing.And no one was showing you what to actually do — not in a way that made sense from your bathroom, with your life, and your hair. So we changed that. We created step-by-step tutorials because we knew most of us weren’t lazy — we were just overwhelmed.We weren’t asking for perfection. We just wanted someone to say:“Here’s how to style your curls and waves. Let’s walk through it together.” Styling textured hair isn’t about copying an influencer with completely different hair.It’s about understanding how your own texture behaves — and what to do at each step to bring out the best in it. At CGMC®, we don’t just give you products.We teach you exactly what to do with them. What to apply, when, and how much.How to section, smooth, rake or scrunch (based on your density and texture).Whether you should air dry, diffuse, or plop.How to refresh curls the next day — or not wash at all for 5+ days.What to do if it all goes wrong. Our tutorials don’t expect you to be a hairdresser.They’re made for real people at home — busy, tired, sometimes a bit lost, but still wanting to feel good in their own hair. Every CGMC® product connects directly to the CGM Club® tutorial platform.Buy a Starter Kit? You’ll get tutorial access showing exactly how to use each step.Buy a gel, mask, co-wash or treatment separately? Grab CGM Club tutorials and we’ll walk you through it, tailored to your hair type and goals. We break it down into short, clear videos.You can skip to the bit you need or follow the whole thing start to finish.You don’t have to learn everything at once — you can take it curl by curl, week by week. Whether you’re just starting out or re-learning after years of frustration, this system gives you the one thing most curl advice never does — confidence. When you actually understand how to wash, style, protect and treat your curls at home, everything shifts. Your results last longer.Your routine gets easier.You stop buying random products and start building a system that works with you, not against you. We’ve helped over 350,000 people get results with this exact approach.Not because we sell magic bottles.Because we teach you how to use them and finally understand your own hair properly. It’s not perfect every time. But it gets better every washday.And that’s what we’re here for. If you’re new, the Starter Kit comes with everything you need — products, tools and all the tutorials included.Already have your products? Grab CGM Club® or download the app and dive into the tutorials whenever you’re ready.This time, you’re not doing it alone. This time, it makes sense.Here's the steps if you need them: Here’s the steps if you need them:Step 0: Reset — use once to reset your curls.Step 1: Cleanse — co-washing instead of harsh shampoo keeps moisture in.Step 2: Hydrate — leave-in conditioner gives you softness and slip without weight.Step 3: Style — soft hold gels define and clump without crunch.Step 4: Tame — optional step for frizz control, shine or touch-ups.Step 5: Sleep — protect curls overnight to stretch results for days.Step 6: Treat — mask, detox + Bounceback protein, used occasionally, to keep balance long-term. Whether you’re just starting out or re-learning after years of frustration, this system gives you the one thing most curl advice never does — confidence. Stay Curly, Heather xx
Learn moreBest Products for Enhancing Curly + Wavy Hair Texture
By CGMC® – Real Results, Real Routines, Real Waves + Curls If you’ve ever stood in front of the mirror wondering why your hair feels fluffy, flat, or like it changes its mind daily — you’re not alone. So many of us grew up with texture that didn’t fit into the neat boxes of “straight” or “curly.” We were told it’s frizzy, messy, hard to manage — and the products we reached for made it worse. Here’s the truth:Your texture is there. It just needs the right kind of care to come through.Let’s talk about how. You don’t need a shelf full of random curl products. You need a small number of things that actually make sense together. That’s what we built CGMC® for. These are the product types that help bring out natural curl + wave texture — and why they work (without the fluff). 1. A Gentle Cleanse That Doesn’t StripMost people with texture are using shampoo that’s too harsh or too often. If your hair feels dry one day and greasy the next, that’s your first red flag. At CGMC®, we use Detox (Step 0) every 4–6 washdays, not every time.Co-Wash (Step 1) is our regular, moisture-safe cleanse. There’s no harsh foaming, no residue, and no tight scalp feeling after. 2. Conditioner That Soaks In (Not Sits On Top)If your conditioner leaves your hair coated, sticky, or like you need to wash again the next day — it’s probably got the wrong stuff in it. We skip silicones, coconut oil, and protein unless your hair actually needs it.Instead, we use lightweight, hydrating leave-ins that rinse clean and keep your texture soft without flattening it. 3. Stylers That Help DefineNot every wavy or curly person wants a crunchy gel. And not every hair type needs a thick cream. The difference really is the outcome, styling cream = lasting hydration + Strong hold, crunchy hair, until you scrunch it out when dry. Our Style It think of it like your every day hold, soft hold gels to clump and define. Frizz serum to smooth or add shine. How much you use — and how you apply — matters.That’s why our tutorials show you exactly what to do for your hair. 4. Sleep Protection (That Doesn’t Feel Like Effort)Want your curls to last longer? Protect them overnight. We’re not here to tell you to sleep in 14 clips and a bonnet if that’s not realistic for you. We’re here to say: satin pillowcase = good. Buff or satin band = great. You’ll stretch your results and reduce the need to rewash midweek. 5. Treatments That Keep Your Results GoingThis is where most routines go wrong — too much, too often, too random. We only treat curls when they actually need it: Detox for buildup, Magic Mask for dryness, Bounce Back protein if your curls are limp or shapeless. And the key? You’ll probably only need each one once every 3–4 weeks. We teach you the signs. No overwhelm, just smart maintenance. There’s no such thing as a perfect routine. But there is a method that makes curl care feel like less work. If you’re here because you want better texture — something bouncier, shinier, more “you” — know this: It’s not too late to love your waves or curls.You don’t need to start from scratch.You just need the right ingredients, in the right order, with the right guidance. That’s what we do at CGMC®. Stay Curly, Heather xx
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