Curly Girl Method Club® Curly + Wavy Blog
5 Frizz Mistakes You're Probably Making (And How to Fix Them)
If you've ever looked in the mirror after spending ages on your curls and thought, "Why is my hair still frizzy?", you're not alone. Here's the good news: frizz isn't something you have to fight. Most of the time, it's simply your curls asking for a little more moisture, a little more protection, or a slightly different routine. At CGMC®, we don't believe in chasing perfect hair. We believe in building simple habits that give you consistently healthier curls. Here are five of the most common mistakes we see and the easy changes that can make a big difference. Mistake #1: Using Too Little Styling Product One of the biggest myths in curl care is that less product equals better curls. In reality, curls need enough product to help them clump together and stay protected while they dry. If your hair feels dry, fluffy, or frizzes within a few hours, you may simply not be using enough styling product. Don't be afraid to apply your products to soaking wet hair. It's much easier to remove excess product than it is to fix frizz later. Mistake #2: Touching Your Curls Before They're Dry We get it. It's tempting. You want to check if your hair is drying, move it out of your face, or scrunch it every few minutes. But every time you touch wet curls, you disturb the curl clumps that are trying to set. The result? More flyaways. More frizz. Less definition. Once you've finished styling, let your curls dry completely before fluffing, scrunching, or separating them. It's one of the easiest ways to improve definition. Mistake #3: Skipping Leave-In Conditioner Think of leave-in conditioner as your curls' daily drink of water. Curly and wavy hair naturally struggles to stay hydrated because natural oils don't travel easily down the hair strand. That's why adding moisture after cleansing is such an important step. At CGMC®, Leave-In Conditioner is applied to soaking wet hair and left in to help maintain softness, reduce dryness, and support better curl clumping throughout the day. Mistake #4: Using a Regular Towel Traditional bath towels might feel soft on your skin, but they're surprisingly rough on curls. The friction can lift the hair cuticle, separate curl clumps, and create unnecessary frizz before your hair has even started drying. Instead, gently wrap your hair in a microfiber plop towel for around 10 minutes before air drying or diffusing. It's a simple swap that can make a noticeable difference. Mistake #5: Sleeping Without Protecting Your Curls You can have the perfect wash day... ...and undo it all in one night's sleep. Cotton pillowcases create friction while you move during the night, which can flatten curl clumps, create tangles, and leave you reaching for the refresh bottle first thing in the morning. Protect your curls by pineappling your hair with a satin sleep cap or sleeping on a satin pillowcase. Your future self will thank you. Small Habits. Big Difference. Frizz usually isn't a sign that your hair is "bad." It's often just a sign that your routine needs a few small tweaks. By giving your curls enough moisture, leaving them alone while they dry, using a microfiber towel, and protecting them overnight, you'll create the kind of consistent results that last beyond wash day. Healthy curls aren't about doing more. They're about doing the right things consistently.
Learn moreWe Won! 🎉 The Curly Girl Method Club has been named a winner of the #SBS x Spring Fair 2027 competition.
A Huge Milestone for Our Small Business, and It's All Thanks to You Today, we're celebrating something very special. We're proud and excited to announce that Curly Girl Method Club has won the #SBS x Spring Fair 2027 competition. This is a moment we've dreamed of, and we're still amazed. As a small business, opportunities like this are rare. Receiving recognition from Small Business Sunday (#SBS) is something we will always appreciate. For us, this isn't just another award or business achievement. It's a celebration of every customer who has trusted us with their curls, every member of our community who has shared their journey, and every person who believes natural curls deserve to be celebrated and not hidden. This win belongs to all of us. What Is #SBS? If you're not familiar with it, #SBS (Small Business Sunday) was founded by entrepreneur Theo Paphitis to support small businesses across the UK. Each year, #SBS highlights businesses that show passion, creativity, and dedication to their customers. Winning provides small businesses with amazing opportunities for networking, exposure, and growth, including recognition at Spring Fair, one of the UK's biggest retail trade shows. Knowing that Curly Girl Method Club is one of this year's winners is an incredible honor. How Far We've Come When Curly Girl Method Club first started, our vision was simple. We wanted to help people feel confident wearing their natural curls. For too long, many people with textured, wavy, curly, and coily hair have been told that their hair is hard to manage or needs fixing. We aimed to change that conversation. Our goal has always been to educate, encourage, and empower people to embrace their natural hair. Every shampoo, conditioner, styling product, accessory, tutorial, blog post, and social media video has one purpose. That is to make healthy curls easier for everyone. Along the way, we've celebrated thousands of curl transformations, answered countless questions from our community, and helped people rediscover confidence they didn’t know they had. That is what makes this award feel meaningful. It recognizes not just our business but the mission that drives everything we do. This Win Belongs to Our Community. If you've ever ordered from us. If you've recommended us to a friend. If you've shared one of our posts.If you've left a review. If you've tagged us in your curl journey, or if you've simply followed along and supported us,Thank you. Every interaction has helped us grow. Running a small business isn't always easy. There are long days, late nights, unexpected challenges, and many moments when you wonder if the hard work will pay off. Then something like this happens. Winning the #SBS x Spring Fair 2027 competition reminds us why we started and why we continue doing what we do every day. Your support has made this possible, and we are very grateful. Looking Ahead to Spring Fair 2027 One of the most exciting parts of winning is the chance to be recognized at Spring Fair 2027, one of the UK's leading retail events. Spring Fair brings together thousands of retailers, buyers, and new brands from across the country. It’s an amazing place to discover products, build relationships, and celebrate small businesses. We’re excited to represent Curly Girl Method Club and introduce even more people to our mission of helping everyone embrace their natural curls. This is a great opportunity to continue growing, learning, and sharing what makes our community so special. This Is Just the Beginning While we are taking a moment to celebrate, we're also looking forward. Winning this award inspires us to keep creating products that truly make a difference. We want to continue sharing educational content that helps people care for their curls confidently and keep building the welcoming community that is the heart of Curly Girl Method Club. We have exciting ideas planned, new products coming soon, and many more curl tips, tutorials, and surprises in store for the months ahead. This recognition pushes us to dream even bigger.No matter how much we grow, our goal will always remain the same:To help every person with curly hair feel confident, supported, and proud of their natural texture. Thank You for Believing in Us From the very beginning, Curly Girl Method Club has been about more than haircare. It's about confidence. It's about self-love. It's about embracing what makes you unique. Winning the #SBS x Spring Fair 2027 competition is an amazing milestone, but the greatest achievement has always been the community we've built together. Every curl journey shared with us reminds us why this work matters. Every message from a customer saying they finally love their curls makes it all worthwhile. Every order placed is a vote of confidence in our small business, and we never take that for granted. So today, we simply want to say thank you. Thank you for trusting us. Thank you for supporting a small business. Thank you for believing in our mission. And thank you for being part of the Curly Girl Method Club family. We can't wait to share what’s still to come. Here’s to healthy curls, growing confidence, and celebrating many more milestones together. With love The Curly Girl Method Club Team 💗
Learn moreEcstatic to be shortlisted for Spring & Autumn Fair 2027 💗
We've Been Shortlisted for Small Business Sunday x Spring Fair 2027 Hey curl fam, Curly Girl Method Club has been named to the shortlist for the 2027 Small Business Sunday x Spring Fair competition — one of 54 independent UK businesses picked out this year across gift, fashion, home, food and drink, pet, and wellbeing categories. We're proud to be listed in the Wellbeing & Self-Care category alongside some brilliant independent brands. You can see the full shortlist and this year's UK gift trends here: Meet the 2027 Small Business Sunday x Spring Fair Shortlist Here's why this means so much to us: 55% of people don't have straight hair, and curl care needs the same shelf space as every other hair type. That's the whole reason CGMC exists — a simple, working system for curly hair care, built for the millions of people left figuring it out alone. Winners get announced Friday 10 July. Watch this space.
Learn moreWhy Your Curly Hair Needs a Detox Shampoo (And How It Can Transform Your Curls)
Have your curls been feeling a little "off" lately? Maybe they're looking flatter than usual, feeling heavy at the roots, or refusing to hold their definition no matter how carefully you style them. If that sounds familiar, your curls might not need more products, they might need a reset. At Curly Girl Method Club®, we often see curlies reaching for extra leave-ins, styling creams, or masks when their hair loses its bounce. But sometimes the real issue is something much simpler: buildup. That's exactly why we created our Detox Build-Up Shampoo, to give curls a fresh start when everyday life starts weighing them down. What Is Build-Up? Even if you're following the Curly Girl Method and using curl-friendly products, buildup can still happen. Over time, sweat, natural oils, product residue, and everyday pollutants can collect on your hair and scalp. Even water-soluble styling products can leave behind residue that co-washing alone may not fully remove. When this happens, curls can start to feel: Heavy and lifeless Flat at the roots Less defined Oily sooner than usual Slow to respond to styling products If you've ever thought, "Why aren't my curls behaving like they normally do?" buildup could be the reason. Why Curly Hair Needs a Detox Think of a detox shampoo as a reset button for your curls. Just as you occasionally deep clean your home, your curls benefit from a deeper cleanse every few washes. Removing buildup helps restore the light, bouncy feeling that makes curls look and feel their best. A good detox shampoo can help: Remove product residue Lift excess oil from the scalp Refresh heavy curls Improve curl definition Reduce wet frizz Help your styling products perform better When your hair isn't coated with buildup, moisture can penetrate more effectively and your styling routine can work the way it's supposed to. Signs Your Curls Are Ready for a Detox Not sure if your hair needs one? Here are some common signs: Your Roots Feel Oily Quickly If your scalp feels greasy sooner than usual, buildup may be sitting on the scalp and hair strands. Your Curls Feel Heavy Healthy curls should feel light and responsive. When buildup accumulates, curls can lose their natural bounce. Your Favourite Products Aren't Working If your usual products suddenly seem less effective, it may be because residue is preventing them from working their best. Your Hair Looks Dull Buildup can leave curls looking tired and lacking vibrancy. A detox wash can help bring them back to life. Meet Your Curl Reset: Detox Build-Up Shampoo Our Detox Build-Up Shampoo was created specifically for waves and curls that need a deeper cleanse without sacrificing moisture. Unlike harsh cleansers that can leave curls feeling stripped and dry, Detox uses sulphate-free cleansers to gently lift away sweat, oil, product residue, and pollution while helping preserve essential hydration. Powered By Aloe Vera + Argan Oil We chose Aloe Vera and Argan Oil because curls need balance. While Detox removes buildup, these ingredients help replenish lightweight hydration so your hair feels soft, clean, and bouncy after every deeper cleanse. What Results Can You Expect? After a detox wash, many curlies notice: Fresher-feeling curls More natural bounce Revived softness Reduced wet frizz Better styling results In other words, your curls can feel like themselves again. How Often Should You Use Detox Build-Up Shampoo? If you have your unique curl code from us, we recommend following the schedule outlined in your plan. Every curl journey is different, and your recommended detox frequency has been tailored specifically to your hair's needs. If you haven't received a personalised plan, we generally recommend using our Detox Build-Up Shampoo every 4–8 weeks to help remove product residue, refresh your scalp, and keep your curls looking their best. Give Your Curls the Fresh Start They Deserve If your curls feel heavy, flat, oily, or less defined than usual, it may be time to stop adding more products and start removing what's holding them back. Detox Build-Up Shampoo was created to gently lift away the weight of daily life, from sweat and oil to product residue and pollution, so your curls can feel light, clean, and bouncy again. Because sometimes the secret to better curls isn't adding more. It's starting fresh.
Learn moreWhy We Created Bounce Back: The Protein Treatment for Curls That Need Their Life Back
If there’s one thing we hear all the time, it’s this: “My curls just don’t bounce like they used to.” The definition disappears after one day. The volume falls flat. Wash day starts looking less exciting and more frustrating. And most people assume the answer is simple: “Add more moisture.” But what if your curls don’t actually need more moisture? What if they need strength? We created Bounce Back because not every curl problem is a moisture problem. Sometimes curls lose their shape because they're missing structure. The Problem We Kept Seeing For years, we watched curl after curl struggle with the same symptoms: Limp definition Soft but shapeless curls Waves that drop quickly Frizz that appears too soon Hair that feels “mushy” or over-moisturised The common response was always another deep conditioner, another mask, or another moisturising product. But for many curl types, that wasn’t solving the problem. In fact, sometimes it was making it worse. Healthy curls need balance. Too much protein can make hair feel dry. Too much moisture can make curls feel weak, stretched, and unable to hold their shape. When that balance tips too far toward moisture, curls often lose the structure they need to stay bouncy and defined. That’s where Bounce Back comes in. Why Protein Matters for Curly Hair Think of protein as the support system for your curls. It helps reinforce the hair strand and gives curls the strength they need to spring back into shape. Without enough protein, curls can become: Flat Lifeless Difficult to style Less defined Unable to hold their curl pattern Protein helps give curls resilience. It supports the structure of the hair so curls can maintain their natural shape for longer. That means better bounce, better definition, and more consistency between wash days. Why We Made Bounce Back Different We didn’t want another heavy treatment. We didn’t want something that coated the hair or left curls feeling stiff. We wanted a targeted treatment that focused on one thing: Giving curls the protein support they need when they need it. That’s why Bounce Back was created as a protein-only pre-wash treatment. It’s designed to help reinforce weakened curls before your normal wash routine, making it easy to fit into your existing curl care routine. The goal isn’t hard curls. The goal is healthy curls with strength, movement, and bounce. Signs Your Curls Might Need Protein Not sure if Bounce Back is right for you? Here are some common signs your hair may be asking for more protein: Your curls fall flat quickly You get great results on wash day, but by the next morning your definition has disappeared. Your hair feels overly soft Soft hair sounds great in theory, but when curls lose too much structure they often struggle to hold their shape. Your curls stretch instead of spring Healthy curls should bounce back. If they feel loose, limp, or stretched, protein may help restore balance. You deep condition often but still aren't getting results More moisture isn't always the answer. Sometimes curls need reinforcement, not hydration. What Makes Bounce Back a Curl Community Favourite Bounce Back has become one of the most-loved treatments in the CGMC® range because it targets a problem so many curlies experience but often struggle to identify. Users love it because it helps: Restore curl strength Improve curl definition Increase bounce Support longer-lasting results Bring life back to tired curls And because it's used as a treatment rather than an everyday product, it works alongside the rest of your curl routine without adding unnecessary weight or buildup. The Goal Was Never Perfect Curls When we created Bounce Back, we weren't chasing perfection. We were chasing healthier curls. Because healthy curls naturally have more shine, more bounce, more movement, and more definition. We wanted to create a product that helps curls feel supported, not overloaded. A product that reminds curls how to be curls again. And that's exactly why Bounce Back continues to be a staple in so many wash day routines. Ready to Bring Your Curls Back to Life? If your curls have been feeling flat, lifeless, or harder to define lately, they may be missing the structure that protein provides. Bounce Back was created to help restore that balance. Because sometimes the difference between limp curls and bouncy curls isn't more moisture. It's the strength to bounce back. Shop Bounce Back Protein Treatment Stronger curls. Better bounce. Longer-lasting definition.
Learn moreHow to Keep Your Curls Happy All Summer Long
Summer is great for sunshine, holidays, beach days, and spending more time outdoors — but for curls, it can also mean dryness, frizz, tangles, and loss of definition. Heat, humidity, UV exposure, chlorine, salt water, and even air conditioning can all affect the health of your curls. One day your hair feels soft and defined, and the next it suddenly feels dry, fluffy, and impossible to manage. The good news? Summer curl care doesn’t need to be complicated. With the right balance of moisture and frizz protection, your curls can stay soft, healthy, and beautifully defined all season long. And when it comes to keeping curls hydrated and protected during warmer weather, two products become true summer essentials: Tame Frizz Serum and Magic Mask Fast-Acting Deep Conditioner. Why Summer Can Be So Tough on Curls Curly hair naturally needs more moisture than straight hair because the natural oils from the scalp have a harder time travelling down the bends and curves of the hair strand. During summer, curls can lose moisture even faster due to: Sun exposure and UV rays Humidity and excess moisture in the air Chlorine and salt water Heat styling and diffusing More frequent washing Dry indoor air from fans and air conditioning This often leads to: Frizz and puffiness Dry or rough-feeling curls Loss of curl definition Tangling and breakage Hair feeling harder to manage That’s why summer curl care should focus on two key things: Replacing lost moisture Protecting curls from frizz and environmental stress The Product Every Summer Curl Routine Needs Tame Frizz Serum: Lightweight Frizz Protection Without the Crunch Humidity is one of the biggest challenges for curls during summer. When there’s extra moisture in the air, the hair cuticle can swell and cause frizz, puffiness, and loss of definition. That’s where Tame Frizz Serum comes in. Designed specifically for waves and curls, Tame helps smooth frizz while keeping curls soft, touchable, and lightweight. Instead of making hair stiff or greasy, it helps create smoother, more defined curls without weighing them down. It’s especially helpful during humid summer weather because it helps curls stay more controlled and manageable throughout the day. We love using Tame: Before diffusing To smooth halo frizz For curl refresh days Before heading outside in humid weather To add softness and shine without heaviness A small amount is enough to help curls feel smoother and more polished while still looking natural and bouncy. Why Deep Conditioning Matters More in Summer Even healthy curls can become dehydrated during warmer months. After long days in the sun, swimming, travelling, or simply being exposed to heat and humidity, curls often need extra hydration to stay soft and resilient. Magic Mask Fast-Acting Deep Conditioner is designed to deeply nourish curls without leaving them heavy or coated. Powered by Olive Oil, Pro-Vitamin B5 (Panthenol), and Vitamin E, it helps: Deeply hydrate dry curls Improve softness and shine Smooth frizz Make detangling easier Support healthier-feeling hair overall One of the biggest benefits during summer is how the low-pH formula helps smooth the hair cuticle after exposure to heat, humidity, and environmental stress. This helps curls hold onto moisture better and appear shinier, softer, and less frizzy. And because it works in as little as 10 minutes, it’s easy to fit into your routine even during busy summer days. Simple Summer Curl Tips That Actually Help 1. Prioritise moisture If curls are feeling frizzier than usual, they may simply need more hydration. Deep conditioning consistently can help prevent dryness before it becomes damage. 2. Avoid overloading curls with heavy products Summer humidity and heat often work better with lightweight moisture and frizz control rather than thick oils and butters. 3. Protect curls after swimming Chlorine and salt water can leave curls feeling dry and tangled. Rinsing hair and following up with a nourishing mask can help restore softness faster. 4. Refresh instead of overwashing Washing curls too often during summer can strip moisture. Refreshing with a lightweight frizz product can help bring curls back to life between wash days. 5. Focus on healthy curls, not perfect curls Curls naturally change with the weather. Instead of chasing perfect definition every day, focus on softness, hydration, and keeping curls manageable. Healthy Summer Curls Start With Hydration Summer should feel fun and carefree — and your curl routine can feel that way too. Keeping curls healthy during warmer weather doesn’t require dozens of products or complicated routines. With consistent moisture from Magic Mask and lightweight frizz protection from Tame, your curls can stay softer, smoother, and more defined all season long. Because the goal isn’t perfect curls. It’s healthy, hydrated curls that feel as good as they look.
Learn moreWhy We Created Magic Mask Fast‑Acting Deep Conditioner (and Why Your Curls Will Love It)
Ever had a wash day where your curls still felt dry, tangled, or frizzy — even after conditioning? That was exactly the problem we kept hearing from our community. Traditional deep conditioners often either take too long, weigh curls down, or leave residue that dulls your waves. We knew there had to be a better way. That’s why we created Magic Mask Fast‑Acting Deep Conditioner. We wanted a solution that delivers instant hydration, smoothness, and detangling — without the wait or the heaviness. Your curls and waves get the moisture they crave, in just 10 minutes. What Magic Mask Is For Magic Mask was designed to tackle common curly and wavy hair frustrations, including: Dry, brittle strands that need fast hydration Frizz that pops up even after conditioning Tangled curls that make detangling a chore Hair that feels weighed down by heavy conditioners With Olive Oil, Pro‑Vitamin B5, and Vitamin E, Magic Mask delivers deep moisture directly where your hair needs it most. Its fast‑acting formula gives soft, smooth curls while keeping them light, bouncy, and full of life. How to Use Magic Mask Wet hair thoroughly. Apply Magic Mask generously from roots to ends. Leave on for just 10 minutes — yes, it works that fast! Detangle gently using the mask’s slip for easy combing. Rinse completely. Continue with your leave-in and styling routine. It’s simple, effective, and fits right into real-life wash days. Why Magic Mask Works Unlike heavy, greasy deep conditioners, Magic Mask delivers hydration inside the hair strand, not just on top. It rinses clean, leaving curls soft, bouncy, and frizz-free without residue. Plus, it’s Curly Girl Method safe, vegan, cruelty-free, and designed with real curls in mind. If you want step-by-step guidance, the CGM Club® tutorials show exactly how and when to use Magic Mask for the best results — no guesswork, no frustration. Your curls don’t have to wait for softness or smoothness. With Magic Mask Fast‑Acting Deep Conditioner, hydration, detangling, and frizz control come fast, so your waves and curls feel amazing — immediately.
Learn moreWhy We Created the Detox Build-Up Shampoo (and Why Your Curls Will Love It)
Refresh your curls with Detox Build-Up Shampoo! Gently removes buildup, boosts curl bounce, and is safe for the Curly Girl Method.
Learn moreIs My Hair Even Wavy or Curly… or Is It Just Frizzy?
Be honest... have you ever stood in the mirror, grabbed a handful of your hair, and said —“Is this a curl? A wave? Or just one big cloud of chaos?” 😅 If you have, same.That question is literally why CGMC® exists. I used to think my hair was just frizzy, messy, unruly. Nothing more.Not curly. Not wavy. Just hard to deal with. But here’s what no one told me — and maybe no one’s told you either:Frizz is a strand of hair that's not hanging out with its mates.Not clumping. Not waving. Not ringleting.Just out there solo… trying its best, but not quite getting the group memo. Let’s unpack this… If your hair: Goes poof in the rain Never dries smooth without a straightener Looks like it wants to do something... but then doesn’t Gets big when you brush it Has random bends or loops in places Then your hair is not straight. It IS wavy or curly or inbetween wurly. Here’s what I’d tell you if you messaged me asking this: ➡️ Try co-washing.➡️ Use a leave-in that doesn’t weigh you down or coat your hair (ours only has what waves + curls like).➡️ Style on soaking wet hair.➡️ Don’t detangle when dry. Not sure where to start? That’s literally why I made the Quiz: What Will Work for My Waves + Curls? It’s free, it’s 60 seconds, and it’ll tell you what steps your hair needs — and what to skip. Or you can go all in and grab a Starter Kit. It’s got the products and tutorials that walk you through it all. Because if your hair’s secretly curly or wavy, it’s going to show up fast —Once you stop stripping it and start giving it the care it’s quietly been asking for. Frizz isn’t the enemy. It’s a clue. It means your hair’s trying — and it just needs a little help getting there.You're not mad for thinking your hair might be textured.I can't wait to seee where your journey takes you! If your hair is not straight it is wavy, curly, wurly, coily after all 😉Stay Curly, Heather x
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