Curly Girl Method Club® Curly + Wavy Blog
What Products Are Good for Wavy + Curly Hair?
Here’s the honest answer: it’s not really about products.It’s about ingredients. Because the truth is, one product could work brilliantly for one person and leave another with dry, frizzy, heavy hair — all because of what’s inside the bottle. So instead of asking, “Which product is best?”Ask, “What’s in it?”That’s what actually matters. At CGMC®, we learned this the long way — by going through it ourselves and listening to over 350,000 people with curls and waves.That’s why when I started CGMC®, I sold my flat to formulate a line that removed the real triggers. The Things Curls + Waves LOVE (according to 350k curlies): These are the ingredients that consistently help texture thrive: Aloe vera – soothing, hydrating, and calming for both scalp + frizz Olive oil (in the right formulation) – moisturising without heaviness Vitamin B5 (Panthenol) – a humectant that adds moisture and shine Anti-static agents – to smooth the hair and reduce frizz without buildup Antibacterial botanicals – for a cleaner, calmer scalp Emulsifiers that rinse clean – because clean hair = fresh curls Antioxidants like henna extract – helps results last past day one And these are each one product each, so if you do have a sensitivity to it, you'll know the culprit + move on. But just as important — actually, more important — is what your hair doesn’t like. What We Removed from Every CGMC® Product: These are the ingredients our community told us were causing frizz, buildup, or frustration: ❌ Silicones – cause buildup and block moisture ❌ Sulphates – drying cleansers that rough up your curl pattern ❌ Coconut oil – too heavy or stiffening for most ❌ Drying alcohols – steal moisture from your strands ❌ Protein overload – throws off the balance and leads to breakage ❌ Parabens – unnecessary preservatives ❌ Itchy “M” ingredients (like Methylisothiazolinone) – common allergy triggers We stripped all of this out so you don’t have to keep guessing. But Wait — How Do You Make Products for Everyone with Textured Hair? Great question. And the answer is:You don’t mix everything into one bottle. One-size-fits-all doesn’t work when you’ve got: Different curl patterns Different densities Different porosities Different individual strand thicknesses Different lifestyles + preferences So instead of chasing a “miracle product,” I created the 6-Step CGMC® System — a way to break everything down into simple, targeted steps so you can build a routine that works for your exact hair type. Here’s what that means: No protein in your daily products — so we can add it only when your hair actually needs it Cleansers, masks, and treatments kept separate — because too much of the wrong thing at the wrong time leads to limp, dry, or frizzy curls Step-by-step routines with tutorials — so you're not guessing, you're learning So What Products Are Good for Curly + Wavy Hair? Here’s what to look for:✅ Ingredients that hydrate + protect✅ Products that rinse clean✅ Labels that tell the truth — not just buzzwords they match the ingredients list.✅ Formulas that give you flexibility to adjust to your own hair's needs At CGMC®, we say: Say NO to nasties:No drying cleansers, no build-up, no stiff hair, no harmful chemicals. Say YES to what works:✓ UK-made✓ Vegan + cruelty-free✓ Curly Girl Method safe✓ Colour safe✓ Rinse-clean formulas✓ Tutorials that teach, not confuse Want help figuring out what your hair needs? Start by flipping the bottle.Look at the ingredients — not just the marketing line.If your hair hates something, write it down.Next time you shop, check for those same ingredients. If they’re in there? Likely a miss. If they’re not? You’ve got a better shot at success. Or… skip the confusion and take our Unique Curl Code™ — we’ll tell you exactly what to use and what to avoid based on your real curl type, porosity, and goals. That’s how you win at wave + curl care.Not by buying more stuff.But by buying smarter — and finally understanding what works for you.Stay Curly, Heather x
Learn moreHair Oils That Enhance Curl Definition for Wavy Hair
(Or… do they?) Okay — I kind of tricked you with that title. Because the truth is, oils aren’t going to give your curls or waves definition on their own. That’s not what they do. But let’s talk about what they can do. And how to use them so you don’t end up feeling like you dipped your head in a chip pan. Oils: Not Good. Not Bad. Just Misunderstood. Oils are one of those ingredients that people either slather on or completely avoid — and honestly, the answer is somewhere in the middle. If you’re applying neat oil directly to your hair, think of it like washing a frying pan after cooking something greasy. You’ll need a proper degreaser (or in hair terms: a strong cleanser) to remove that oil build-up. And that’s the issue — applying oils too heavily can lead to build-up, dullness, and, ironically, more frizz because you’ll need to over-wash to get rid of it. So how do you use oils in a way that works for wavy + curly hair? Here’s what I recommend at CGMC® (and how I use them myself): 1–3 drops of our Seal It oil over a styler like Casting Queen is a game-changer.It helps soften any crunch from gel cast, adds shine, and won’t cause greasy build-up or require a “dish soap” cleanse to remove.Light, intentional use = magic.100ml of oil poured straight on your ends? Absolutely not. Want to use oils for deeper hydration? Mix them into your conditioner. Yep, really.Emulsify (just a fancy word for blending) a few drops of oil into your conditioner before applying.This way, you get the benefits — frizz control, hydration, softness — without weighing your hair down or leaving residue behind. Leave it on for longer if your hair is super dry or feels brittle.But make sure you’re doing this because your hair is dry, not just frizzy — sometimes frizz comes from imbalance, not dehydration. Ours is called Treat It. The bottom line: When to Use Oils in Wavy + Curly Hair ✅ To banish frizz? Yes. Mixed with conditioner. ✅ To soften gel cast? Perfect. A few drops after styling = shine and softness. ❌ To define curls/waves? Not really. You’ll need a styler (like gel or cream) + technique for that. ❌ To soak your hair in 100ml of oil? Please no. That’s build-up city, with little reward. Heavy oil use often ends in over-cleansing, which causes dryness… which leads to more frizz. See the cycle? Oils can be brilliant — when used with care. They’re supporting players, not the main act. Shine? Yes. Sealing in moisture? Yes. Definition? Not on their own. So if you’re asking:“Which hair oils enhance curl definition for wavy hair?”The answer is: they don’t — but they can support the products and techniques that do. And if you want to try one that actually works in a curly routine, we’ve made ours light, silicone-free, and super versatile. It's called Seal It — and it’s fab for frizz, shine, and smoothing over gel.Stay Curly, Heather x
Learn moreBest Products for Curly + Wavy Hair to Reduce Frizz
Let’s get something clear: frizz isn’t the enemy.It’s just your hair waving the flag to say, “I’m dry” or “I’m unbalanced.”And once you understand that, everything gets easier. The truth is, frizz happens when your hair isn’t clumping together like it should.When curls and waves are hydrated, they group up — like friends at a party.When they’re dry? They drift apart.They lose their people. They start standing in random corners. That’s frizz. It’s a weird analogy, but it works — and once you see your curls as social creatures, you realise your job is to help them hang out together. So what does that? Hydration. Balance. And hold.Not coconut oil. Not constant Strengthening products that will dry your hair out even further. Step 2: Hydrate it properly Start with a conditioner that hydrates without build-up.The CGMC® Leave-In is made to give long-lasting softness without weighing waves or curls down. It has aloe to calm, henna extract for antioxidant support (hello longer-lasting washdays), and no junk. No silicones. No coconut oil. No protein overload. This step gives your hair the moisture it needs to start clumping again — aka forming curls or waves that hang out together instead of strands flying solo. Step 3: Lock it in with a styler Hydration alone won’t keep frizz away.You have to follow up with a styling product that helps those clumps stick together — otherwise they’ll break up before your hair is even dry. That’s where our soft hold gel comes in.Use Style It to help curls stay grouped while still feeling touchable and natural.If you want more hold, layer with Casting Queen — especially on humid days. Step 4: Smooth and seal Want extra frizz protection?Finish with Tame — our fragrance-free frizz serum that softens and seals in moisture without making hair greasy or heavy.It’s especially great for smoothing out ends, halo frizz, or next-day touch-ups. The truth no one tells you: Your results will be great — for a while.Then they’ll feel like they’re “not working anymore.”Most people panic here and jump to a new product. But here’s what we’ve learned from 350,000+ curl journeys: It’s not that the product stopped working.It’s that your hair needs rebalancing.Enter Step 6: Treatments. Step 6: Reset + Rebalance Use our treatment trio every few weeks to keep your results going: Detox – removes hidden build-up Magic Mask – adds deep moisture Bounce Back – reintroduces protein only when needed Think of it like keeping your routine fresh.Too much of even the right thing can throw your balance off. Step 6 puts it right again — without starting over. Want frizz-free curls or waves that actually last? Here’s the middle ground:A solid Step 2 + Step 3 combo for hydration and holdTame when you need a little extra polishStep 6 when your results start to dip You don’t need to brush style every week (unless you love that — and if you do, I genuinely admire you). I've been there and done that too! However my post menopausal impatience, doesn't allow me to faff when I just want it soft and supermarket or office ready not wedding guest special ready, if you know what I mean. Most of us are just trying to get good hair days without losing our sanity.And that’s what this system is built for. Simple, doable, rinse-clean products that support real-life results — not just one good wash. Need help figuring out your version of this routine?Take the quiz, message us, or start with the Starter Kit — all the core products and tutorials in one box. Frizz doesn’t need a miracle.It just needs a little understanding, a little hydration, and a routine that knows when to switch it up. You’ve got this.And we’ve got you.Stay Curly, Heather x
Learn moreHow to Create a Curly Wavy Hair Routine
Spoiler: You don’t have to. You’re here because you’re trying to figure out what works for your curls or waves.And honestly? You’re not alone. Most people land here after spending years in the cycle of “what do I try next?” So here’s the good news:You don’t have to come up with a routine.We’ve already done it — not just for ourselves, but alongside over 350,000 people just like you. At CGMC®, we built a routine that works in real life.Not one that only makes sense on TikTok.Not one that needs a bathroom full of products.A system that works long-term, in a simple cycle — and gives you results that last. Here’s how it works: Step 0: Whoops Once.Resets your scalp and removes silicones. Product: CGMC® Whoops Step 1: Cleanse No sulphates. No foam. No “stripped” feeling.We co-wash — a conditioner-based cleanser that leaves your scalp refreshed and your texture happy. Choose: Co-Wash for dry or curly hair Co-Wash Plus+ for oil-prone roots or finer waves Step 2: Hydrate Lightweight leave-in that doesn’t build up, weigh down, or confuse your curl pattern.Works across all textures — you just adjust how much you use. Product: CGMC® Leave-In Conditioner Step 3: Style We keep it simple. One soft-hold gel that clumps, defines, and enhances without crunch.Want more hold? Add a layer of Casting Queen on top. Products: Style It Gel or Casting Queen Step 4: Tame (Optional) Frizz fix or shine boost if you want it. Totally optional.Smooth a few drops of Tame over your curls once they’re dry. Product: CGMC® Tame Frizz Serum Step 5: Sleep Protection Want your washday results to last longer?Switch your pillowcase, use a loose wrap, and refresh with tonic in the morning. Tools: Satin Pillowcase, Buff, Tonic Scalp Massage for Growth. Step 6: Treatments You only need these sometimes. That’s the key. Magic Mask for moisture Bounce Back for protein Detox when your hair feels dull or greasy too fast We teach you when and why inside the CGM Club® tutorials. This is the system. It’s the routine. You don’t have to invent one.Just follow the cycle — we’ll show you what to do, when, and how much.That’s what 350k curlies and wavies have done, and the results speak for themselves. Want a shortcut?Take the CGMC® Hair Quiz and we’ll match you to exactly what your hair needs — no overthinking required. This isn’t about doing everything.It’s about doing the right things — in the right order. We’ve got you.
Learn moreAffordable Leave-In Conditioners for Curly + Wavy Hair Types
Let’s talk about what “affordable” actually means — because I’ve been burned by both ends of the scale. I’ve bought “budget” leave-ins that needed half the bottle just to stop the fluff.And I’ve bought the luxury ones that left my hair coated, sticky, or stiff before I’d even finished styling. So when I created CGMC®, I made a promise:I will only ever sell something if it works. Not just looks good in your bathroom. That’s why we only sell one Leave-In Conditioner. Not because we couldn’t make more.Because we spent 2 years perfecting this one. Our community of 350k curlies + wavies told us exactly what wasn’t working — and we actually listened.So you won’t find these in ours: ❌ Silicones (build-up central) ❌ Sulphates (strips the life out) ❌ Drying alcohols (makes frizz worse) ❌ Coconut oil (most people think it hydrates — it doesn’t) ❌ Protein overload (especially if you’re low porosity) ❌ Parabens ❌ Itchy “M” ingredients (the ones that make your scalp hate you) We stripped it back to what curls and waves actually like.And we tested it across real people, not hairdressers in labs. It’s got aloe vera — soothing, hydrating, frizz-calming for 98% of people.A little henna extract — for antioxidants and longer-lasting washdays (because if you’re going to stand there diffusing, it better be worth it tomorrow too).And the scent? Our softest, spa-like vibe yet. Clean. Light. Not overpowering. If you’ve got fine hair, use a small amount.Thicker hair? Add more. But you won’t need loads.This stuff works.It doesn’t just mask dryness with slip — it hydrates and holds. Is £16.50 affordable?Depends on your definition.But I’ll say this: It’s concentrated, it lasts, it does what it’s meant to.No filler. No fluff. No false promises. And if it truly doesn’t work for you — message me. That’s not a marketing tactic. That’s my actual inbox. I’ll sort the refund, no fuss. Because I built CGMC® after selling my flat. I built it out of frustration.And if a product doesn’t help you, I don’t want your money. That’s the standard we’ve had since 2017.It’s also our best-seller.And yes — it sold out twice. Try it, don’t overload it, and give your curls and waves a chance to breathe without all the junk.You can buy it here: https://curlygirlmethod.club/products/leave-in-curl-wave-conditioner-silicone-and-sulfate-free-made-for-curls-curly-girl-method-safe Stay curly, Heather 💗
Learn moreWhere Can I Buy Top-Rated Curly + Wavy Hair Products Online?
Well... did someone call my name? I’m Heather — founder of CGMC®.I sold my flat to start this because, quite frankly, I was fuming. Every product on the shelf made promises that never delivered.They shouted things like “Argan Oil” on the front — then you flip it over and find out it’s 1% oil, buried under a long list of silicones.Not just disappointing — misleading. So I made something better.For us.Waves, curls, frizz, fluff, frustration — all of it. I formulated CGMC® without the stuff our community of 350k curlies told me didn’t work:No siliconesNo sulphatesNo drying alcoholsNo coconut oilNo protein overloadNo parabensNo itchy “M” ingredients And I didn’t stop there.I built CGM Club® tutorials alongside it — because the moment I actually learnt how to look after my own curls in a simple step-by-step way, I knew I had to show everyone else too. It’s not about doing 20 steps.It’s not about buying everything.It’s about learning your 6-step cycle, understanding what your texture needs, and finally — finally — seeing real results. If you’re done guessing, buying random bottles, or being misled by shiny labels…We’ve got you. Our products are 7x more likely to be loved by your curls and waves — because they were made for them. Need help figuring out where to start?Try our quiz.Or message us. I still read them. (This whole thing started with a DM.) And quick tip: if you’re ever buying something that claims to be an “oil” — flip the bottle.If it’s filled with ingredients ending in -cone, -xane, or -conol, it’s mostly silicone.Which means it’s not hydrating your hair — it’s coating it.That’s why so many people feel stuck in the frizz spiral. You deserve better.I made CGMC® so we could all have better. Come take a look.Your curls are going to feel the difference.
Learn moreStep-by-step tutorials for styling curly wavy hair at home
by CGMC® – Because we were tired of guessing too When we started CGM Club® back in 2017, it was out of pure frustration. The products didn’t work.The advice was confusing.And no one was showing you what to actually do — not in a way that made sense from your bathroom, with your life, and your hair. So we changed that. We created step-by-step tutorials because we knew most of us weren’t lazy — we were just overwhelmed.We weren’t asking for perfection. We just wanted someone to say:“Here’s how to style your curls and waves. Let’s walk through it together.” Styling textured hair isn’t about copying an influencer with completely different hair.It’s about understanding how your own texture behaves — and what to do at each step to bring out the best in it. At CGMC®, we don’t just give you products.We teach you exactly what to do with them. What to apply, when, and how much.How to section, smooth, rake or scrunch (based on your density and texture).Whether you should air dry, diffuse, or plop.How to refresh curls the next day — or not wash at all for 5+ days.What to do if it all goes wrong. Our tutorials don’t expect you to be a hairdresser.They’re made for real people at home — busy, tired, sometimes a bit lost, but still wanting to feel good in their own hair. Every CGMC® product connects directly to the CGM Club® tutorial platform.Buy a Starter Kit? You’ll get tutorial access showing exactly how to use each step.Buy a gel, mask, co-wash or treatment separately? Grab CGM Club tutorials and we’ll walk you through it, tailored to your hair type and goals. We break it down into short, clear videos.You can skip to the bit you need or follow the whole thing start to finish.You don’t have to learn everything at once — you can take it curl by curl, week by week. Whether you’re just starting out or re-learning after years of frustration, this system gives you the one thing most curl advice never does — confidence. When you actually understand how to wash, style, protect and treat your curls at home, everything shifts. Your results last longer.Your routine gets easier.You stop buying random products and start building a system that works with you, not against you. We’ve helped over 350,000 people get results with this exact approach.Not because we sell magic bottles.Because we teach you how to use them and finally understand your own hair properly. It’s not perfect every time. But it gets better every washday.And that’s what we’re here for. If you’re new, the Starter Kit comes with everything you need — products, tools and all the tutorials included.Already have your products? Grab CGM Club® or download the app and dive into the tutorials whenever you’re ready.This time, you’re not doing it alone. This time, it makes sense.Here's the steps if you need them: Here’s the steps if you need them:Step 0: Reset — use once to reset your curls.Step 1: Cleanse — co-washing instead of harsh shampoo keeps moisture in.Step 2: Hydrate — leave-in conditioner gives you softness and slip without weight.Step 3: Style — soft hold gels define and clump without crunch.Step 4: Tame — optional step for frizz control, shine or touch-ups.Step 5: Sleep — protect curls overnight to stretch results for days.Step 6: Treat — mask, detox + Bounceback protein, used occasionally, to keep balance long-term. Whether you’re just starting out or re-learning after years of frustration, this system gives you the one thing most curl advice never does — confidence. Stay Curly, Heather xx
Learn moreBest Products for Enhancing Curly + Wavy Hair Texture
By CGMC® – Real Results, Real Routines, Real Waves + Curls If you’ve ever stood in front of the mirror wondering why your hair feels fluffy, flat, or like it changes its mind daily — you’re not alone. So many of us grew up with texture that didn’t fit into the neat boxes of “straight” or “curly.” We were told it’s frizzy, messy, hard to manage — and the products we reached for made it worse. Here’s the truth:Your texture is there. It just needs the right kind of care to come through.Let’s talk about how. You don’t need a shelf full of random curl products. You need a small number of things that actually make sense together. That’s what we built CGMC® for. These are the product types that help bring out natural curl + wave texture — and why they work (without the fluff). 1. A Gentle Cleanse That Doesn’t StripMost people with texture are using shampoo that’s too harsh or too often. If your hair feels dry one day and greasy the next, that’s your first red flag. At CGMC®, we use Detox (Step 0) every 4–6 washdays, not every time.Co-Wash (Step 1) is our regular, moisture-safe cleanse. There’s no harsh foaming, no residue, and no tight scalp feeling after. 2. Conditioner That Soaks In (Not Sits On Top)If your conditioner leaves your hair coated, sticky, or like you need to wash again the next day — it’s probably got the wrong stuff in it. We skip silicones, coconut oil, and protein unless your hair actually needs it.Instead, we use lightweight, hydrating leave-ins that rinse clean and keep your texture soft without flattening it. 3. Stylers That Help DefineNot every wavy or curly person wants a crunchy gel. And not every hair type needs a thick cream. The difference really is the outcome, styling cream = lasting hydration + Strong hold, crunchy hair, until you scrunch it out when dry. Our Style It think of it like your every day hold, soft hold gels to clump and define. Frizz serum to smooth or add shine. How much you use — and how you apply — matters.That’s why our tutorials show you exactly what to do for your hair. 4. Sleep Protection (That Doesn’t Feel Like Effort)Want your curls to last longer? Protect them overnight. We’re not here to tell you to sleep in 14 clips and a bonnet if that’s not realistic for you. We’re here to say: satin pillowcase = good. Buff or satin band = great. You’ll stretch your results and reduce the need to rewash midweek. 5. Treatments That Keep Your Results GoingThis is where most routines go wrong — too much, too often, too random. We only treat curls when they actually need it: Detox for buildup, Magic Mask for dryness, Bounce Back protein if your curls are limp or shapeless. And the key? You’ll probably only need each one once every 3–4 weeks. We teach you the signs. No overwhelm, just smart maintenance. There’s no such thing as a perfect routine. But there is a method that makes curl care feel like less work. If you’re here because you want better texture — something bouncier, shinier, more “you” — know this: It’s not too late to love your waves or curls.You don’t need to start from scratch.You just need the right ingredients, in the right order, with the right guidance. That’s what we do at CGMC®. Stay Curly, Heather xx
Learn moreOnline Stores Specialising in Curly + Wavy Hair Care Essentials
If you’re searching for a store that actually gets curly and wavy hair — not just sells products with the word "wave" or “curl” on the label — you're in the right place. At CGMC®, we’ve been specialising in curls and waves since 2017.Not just in what we sell — but in how we teach, listen, and formulate.We created a full routine backed by tutorials, real-life curl journeys, and products built on feedback from over 350,000 community members. But here’s the bigger picture: There are more options than ever for textured hair — and we love that.There are brands doing amazing things, and we fully support a world where curly, wavy, and coily people have choice, visibility, and care that’s long overdue. What we believe is still missing, though, is clarity. We see a lot of confusion — separating waves from curls, curls from coils — when what really matters is porosity, density, and your day-to-day routine.We see labels shouting about oils or results, but not showing the ingredients that cause buildup, frizz, or stiff texture just a few washes later. That’s why we do things differently. At CGMC®, we: Focus on what your hair actually needs (not just its type) Use a simple 6-step cycle to guide you through washday, treatments, and sleep care Avoid the 7 most common curl disruptors — including silicones, sulphates, coconut oil, protein overload, drying alcohols, parabens, and itchy "M"s Offer just one leave-in, one gel, a few stylers, and treatments that rotate — because less is more when it’s the right stuff Give you step-by-step tutorials alongside every product, so you never have to guess again We’re not here to shout over other brands.We’re here to support you in the middle of all the noise.To simplify curl care, not complicate it.To offer products made with real intention — and no hidden ingredients. So if you're looking for an online store that specialises in curly and wavy hair care essentials, with honest formulas, real education, and a community-first approach — welcome to CGMC®. We’re not new to this. We’re built for it. Not sure where to start?Take our 60-second quiz and we’ll match you to the right routine, no fluff.Stay Curly, Heather x
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