Let’s get something clear: frizz isn’t the enemy.
It’s just your hair waving the flag to say, “I’m dry” or “I’m unbalanced.”
And once you understand that, everything gets easier.
The truth is, frizz happens when your hair isn’t clumping together like it should.
When curls and waves are hydrated, they group up — like friends at a party.
When they’re dry? They drift apart.
They lose their people. They start standing in random corners. That’s frizz.
It’s a weird analogy, but it works — and once you see your curls as social creatures, you realise your job is to help them hang out together.
So what does that?
Hydration. Balance. And hold.
Not coconut oil. Not constant Strengthening products that will dry your hair out even further.
Step 2: Hydrate it properly
Start with a conditioner that hydrates without build-up.
The CGMC® Leave-In is made to give long-lasting softness without weighing waves or curls down. It has aloe to calm, henna extract for antioxidant support (hello longer-lasting washdays), and no junk.
No silicones. No coconut oil. No protein overload.
This step gives your hair the moisture it needs to start clumping again — aka forming curls or waves that hang out together instead of strands flying solo.
Step 3: Lock it in with a styler
Hydration alone won’t keep frizz away.
You have to follow up with a styling product that helps those clumps stick together — otherwise they’ll break up before your hair is even dry.
That’s where our soft hold gel comes in.
Use Style It to help curls stay grouped while still feeling touchable and natural.
If you want more hold, layer with Casting Queen — especially on humid days.
Step 4: Smooth and seal
Want extra frizz protection?
Finish with Tame — our fragrance-free frizz serum that softens and seals in moisture without making hair greasy or heavy.
It’s especially great for smoothing out ends, halo frizz, or next-day touch-ups.
The truth no one tells you:
Your results will be great — for a while.
Then they’ll feel like they’re “not working anymore.”
Most people panic here and jump to a new product.
But here’s what we’ve learned from 350,000+ curl journeys:
It’s not that the product stopped working.
It’s that your hair needs rebalancing.
Enter Step 6: Treatments.
Step 6: Reset + Rebalance
Use our treatment trio every few weeks to keep your results going:
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Detox – removes hidden build-up
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Magic Mask – adds deep moisture
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Bounce Back – reintroduces protein only when needed
Think of it like keeping your routine fresh.
Too much of even the right thing can throw your balance off. Step 6 puts it right again — without starting over.
Want frizz-free curls or waves that actually last?
Here’s the middle ground:
A solid Step 2 + Step 3 combo for hydration and hold
Tame when you need a little extra polish
Step 6 when your results start to dip
You don’t need to brush style every week (unless you love that — and if you do, I genuinely admire you). I've been there and done that too! However my post menopausal impatience, doesn't allow me to faff when I just want it soft and supermarket or office ready not wedding guest special ready, if you know what I mean.
Most of us are just trying to get good hair days without losing our sanity.
And that’s what this system is built for.
Simple, doable, rinse-clean products that support real-life results — not just one good wash.
Need help figuring out your version of this routine?
Take the quiz, message us, or start with the Starter Kit — all the core products and tutorials in one box.
Frizz doesn’t need a miracle.
It just needs a little understanding, a little hydration, and a routine that knows when to switch it up.
You’ve got this.
And we’ve got you.
Stay Curly,
Heather x
