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100% CURLY GIRL METHOD SAFE
FREE FROM 7 x INGREDIENTS
FREE UK SHIPPING UK ORDERS £50+

STEP 3: STYLE

100ml | 20+ Uses

Meet the cult-favourite styler that holds up to 10 days against humidity, damp, and everyday weather. Handmade in the UK, it casts your wave or curl pattern without the crunch.

After Step 2 (Leave-In), apply a pea-sized amount to soaking-wet hair. Distribute evenly from roots to ends. Let hair dry completely — a firm cast will form. Scrunch out the cast with Seal It or Tame for soft, bouncy curls.

💧 Next Step: Step 4 Tame Frizz Eliminator to seal shine and lock in hold.

Aqua (Water), Helianthus Annuus (Sunflower) Fruit Oil, Tocopherol (Vitamin E), PVP, Vinyl Caprolactam/VP/Dimethylaminoethyl Methacrylate Copolymer, Cetyl Alcohol, Glycol Stearate, PEG-75 Stearate, Ceteth-20, Steareth-20, Glycerin, Parfum (Fragrance), Dehydroacetic Acid, Benzyl Alcohol, Disodium EDTA.

Powered by Vitamin E + Sunflower Oil to nourish and protect each strand — delivering lasting shine and strength while shielding against humidity and UV.

Plus free from protein, coconut oil, and waxes — preventing stiffness, dryness, and product build-up so curls stay soft and light.

Every CGMC® formula rinses clean with our Co-Washes or sulphate-free Detox — no harsh cleansers, no dryness, no frizz.

Our CGMC® 7× Promise:
No Coconut Oil • No Sulphates • No Silicones • No Drying Alcohols • No Waxes • No Itchy M’s • No Parabens — for cleaner, softer, longer-lasting curls without dryness or frizz.

Made in the UK • Vegan + Cruelty-Free • Curly Girl Method Safe • Trusted by 350K+ wavies + curlies • Age 3+

All orders are shipped same day UK before 4pm + Worldwide before 3pm Mon-Fri.

UK Delivery 48 hour Standard Service. Next day delivery available at checkout.

Worldwide delivery from 5 days; fees, duty + timescales shown at checkout. Best rates apply to parcels under 2kg — email us if you'd like help).  

UK Free Returns message us and we'll send you a free label

Who it's for

Best for Up to 10 Days of Frizz-Free Hold that stands up to humidity + all weather

Powered by

Powered by Vitamin E + Sunflower for hold + hydration

Casting Queen Styling Cream
What you'll notice

Defined, frizz-free curls — strong hold that lasts

What you'll notice

Expect Up to 10 Days, weather proof long-lasting definition

Woman + Curly Owned
Made in the UK 🇬🇧

CGM Club Tutorials + Personalised Routines

Skip trial and error and get faster results with our personalised curly hair routines

Personalised to your hair
Skip trial + error
Faster results

Frequently asked questions