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April 2022 Newsletter

April 2022 Newsletter

A famous skincare brand once told us to ‘love the skin you’re in’ - and it was a pretty smart tagline, encouraging us to accept the skin we have and care for it properly. It’s a philosophy we’re very much behind here at CGM Club HQ, which is why this month we are reminding you to ‘love the hair you wear!’

Everyone Wants What They Don’t Have!...

….And curlies are no exception! If you haven’t already spent years wishing you had smooth, silky hair, chances are that, even now, the natural curls you have started to embrace sometimes fall short of your ‘hair goals’.

You know how it goes; those with beachy mermaid waves long for voluminous spirals….tightly coiled beauties would rather have loose, bouncy ringlets… and so it goes on.

Changing your curl pattern (without resorting to a damaging, chemical process) is impossible. The way your hair grows out of your head is all down to genetics. Sure, hormones can change things somewhat, and damaged hair can be repaired and look curlier than when you first started the method but, when all is said and done, your hair is what it is! 

And that’s great!

The trick is making the most of what you have - and that’s where a great curly girl hair care system comes in…

Enter CGM Club

At CGM Club we’re passionate about making your hair look and feel its very best - whether it's wild and wavy, curly and coily, bouncy, springy, fluffy, frizzy…you name it, our CGM Club products have been developed to ensure that you stay uniquely YOU.

I’m Wavy

It’s a common misconception in the curly world that wavier curl patterns can’t co-wash or use leave-in conditioner, but our CGM Club products feature a lightweight formulation that won’t weigh your hair down, making it perfect for those with mermaid-style waves.

Our best-selling Curly Girl Starter Kit includes Co Wash, leave-in conditioner and Style It gel, to help your waves look fresh and light. 

You can purchase it here - and it’s on sale, so what are you waiting for!?

Another myth is that looser curl patterns need daily washing - but if you don’t have the time (or the inclination!) why not try our Curl Power dry shampoo? A 3-in-1 formulation that texturises and volumises waves, giving life to oily roots and lifeless hair to extend your wash day.

I’m Curly

Curlies can benefit from more moisturising products such as CGM Club’s Seal It, to lock in moisture and get those ringlets bouncing! 

This featherlight oil is perfect for smoothing and nourishing curls, protecting them from humidity and preventing colour-fade. Our formulation also contains SPF, making it ideal for when you’re on holiday, or for when the sun finally shows its face in this part of the world!

Get yours here:

Protect those precious curls overnight to extend your wash day by using our Satin Sleep Cap. It absorbs less moisture and creates less friction than sleeping on a traditional cotton pillowcase, keeping hair hydrated and frizz-free overnight. 

One size fits all - AND it’s roomy enough to suit all curl types!

Get yours today

I’m Coily

Celebrate the tightest of curl types by treating it to our most moisturising products, such as our Treat It Curl Recovery Deep Conditioning Treatment, to recover, replenish and quench thirsty hair.

Coily hair benefits from products high in fatty acids, and our deep conditioning treatment is loaded with them - perfect for softening, smoothing and protecting coils from sunlight and pollution.

Tighter curl patterns can be more prone to frizz - the extra volume and texture it creates can be a real thing of beauty! But, for the days you want a smoother look for your coils, try our frizz-eliminating Tame, to transform all curl types from frizzy to defined.

Grab yours here:

We’ll be back next month with more hints, tricks and tips, so until then, Curlies - keep spreading the word about the CGM Club!

Happy Easter!