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100% Best for your waves & curls 🫶

🇬🇧 UK Made 👨‍👩‍👦 UK Small Business

Vegan 🫶 Protein Free More info

✅ Coconut Free ✅ Only Natural Oils 🌱

❌ No Silicones ❌ NoSulphates ❌ No Drying Alcohol

Use coupon code WELCOME10 for 10% off your first order.

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Essential maintenance, cycle through these treatments to maximise your washday results:

  • Magic Mask: Solves tricky tangles, deeply nourishes curls.
  • Detox: Addresses dullness, removes product buildup, can be used frequently if you miss shampoo.
  • Bounce Back: Protein treatment for curls holding between washes.

Choose our Curly Box Subscription or our All-In Kit for Steps 0-6 of your curl care journey!

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The best washday ever.

Our products & tools are made from the best free from & top quality ingredients for maximum results, minimum frizz.

Sorry silicones and junk, didn’t you get the memo? We Don’t Need You Anymore.

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