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Step 3: Style It Gel for all wave and curl types 150ml Step 3: Style It Gel for all wave and curl types 150ml
Step 3: Style It Gel for all wave and curl types 150ml Step 3: Style It Gel for all wave and curl types 150ml

Style It wave and curl defining styling gel 150ml

A firm favourite for soft waves and curls, offering definition without the crunch! This thick, glycerin-free formula delivers long-lasting frizz control, keeping your curls and waves soft, frizz-free, and full of movement, with a fresh citrus and jasmine fragrance for a mini spa-like moment.

Frizz-Free Definition: Smooths and shapes waves and curls for a polished finish.

Soft Hold: Provides a natural, flexible hold that doesn’t leave your hair crunchy.

Hydrates and Enhances: Enhances natural curl pattern while locking in moisture.

Versatile Styling: Use on wet hair for shaping or refresh next-day curls.

$139.19 Regular price
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Product Description

Style It is the perfect gel to shape and define curls while maintaining flexibility. It's free from lots of ingredients that would ordinarily won’t weigh your hair down or cause build-up. 

Ready for defined, soft waves & curls that last until next washday?

Ingredients

Aqua (Water)

VP/VA Copolymer

Carbomer

Propylene Glycol

Polysorbate 20

Parfum (Fragrance)

Coumarin

Triethanolamine

Phenoxyethanol

Triethylene Glycol

CI 17200 (Red 33)

How to Use

Escape to a Spa with Every Use.

For defined, soft curls and waves, apply Style It in your washday to wet hair, working it evenly through with your fingers.

Directions: Apply to detangled, fully saturated hair. Distribute evenly throughout.

For best results, follow with Tame for frizz control.

  • For extra hold, use Casting Queen.
  • If your curls feel crunchy, scrunch out the crunch with Seal It oil or Tame.
  • For best results use CGMC™️ exclusively.

    CGM Club™️ 6-Step System: Step 3: Styling, taught in CGM Club™️, to achieve vibrant, defined curls.
Reviews

"My fave! This is my favourite product, use it daily and it leaves my hair smelling amazing and enhances my natural wave - Sarah D"

Scroll down for product specific reviews and here to read them all.

FAQ's

Will Style It make my curls crunchy? No, Style It provides a soft hold. If you do find crunch, scrunch it out with Seal It or Tame for softer curls.

Can I use this on dry hair for next-day curls? Yes, Style It is perfect for refreshing your curls. Just add some water in the Refresh bottle and apply.

Can I use this for waves as well as curls? Absolutely! Style It is designed for both curls and waves, giving you defined texture with a soft finish.

What's the difference between Style It and Casting Queen? Style It is a soft hold styling gel its formulation is focused on your waves and curls being soft once dried. Casting Queen is a hard styling cream focused on creating a 'cast' which dries hard and then you 'scrunch out the crunch'.

Our store FAQ's are here.

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Style It wave and curl defining styling gel 150ml

$139.19 Regular price

Your Go-To for Defined, Frizz-Free Curls


Transform your styling game with Style It Wave & Curl Defining Gel, designed to bring out the best in your waves and curls. This lightweight, non-crunchy formula delivers a soft hold that keeps your curls defined, bouncy, and frizz-free all day.

  • Touchable Hold Without the Crunch – Enjoy long-lasting definition that feels natural.
  • Frizz Control Made Simple – Tames frizz for a sleek, polished look.
  • Lightweight Formula – Keeps your hair feeling soft and weightless.
  • Effortless Styling – Enhances your natural curl pattern for salon-worthy results.

What You’ll Find:

  • Vegan & Cruelty-Free – Ethically crafted for guilt-free care.
  • Made in the UK – Premium quality you can trust.
  • Silicone-Free Formula – Keeps curls healthy and hydrated.
  • Coconut Oil free - Avoid Stiff and Brittle Hair.
  • Water-Soluble – Rinses easily without buildup or residue.

Your best curls yet start here. It’s time to define your look with a gel that works with your hair, not against it.

Say Goodbye to Crunchy, Frizzy Curls


If your styling gels leave your curls stiff or weighed down, it’s time for Style It Wave & Curl Defining Gel—the perfect balance of hold and hydration that leaves your hair soft, defined, and frizz-free for days.

No more sacrificing softness for definition—this gel enhances your natural texture while keeping your curls smooth, light, and effortlessly touchable. Whether you're conquering a packed schedule or unwinding at the end of the day.

Discover the difference today!

Style It Gel That Does It All

From everyday washdays to nights out, Style It Wave & Curl Defining Gel is the ultimate multitasking styler your curls have been waiting for.

Why You’ll Love It:

  • Soft Hold, Bold Definition – Keeps curls in place without crunch, perfect for any occasion.
  • Frizz-Free Results – Smooth, polished curls that last all day.

Whether you’re styling fresh curls, reshaping next-day waves, or turning up the volume for a big event, Style It Wave & Curl Defining Gel makes it effortless. Try it today and let your curls do the talking!

Hear it from our customers

Customer Reviews

Based on 29 reviews
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H
H.B. (Derby, GB)
Love this Gel

Love, love, love the gel. I've tried so many different types but I always come back to this one.
My only issue is that I wish it was in a pot as the pump bottle tends to waste the last bits (I've been known to cut the bottle open!).

R
Renee H.

Love

A
Anonymous (Hounslow, GB)
Style it Gel

Easy to use and keeps curls for longer

S
Sarah D. (Cold Norton, GB)
My fave!

This is my favourite product, use it daily and it leaves my hair smelling amazing and enhances my natural wave

L
Louise B. (Bromley, GB)
Very good

My daughter has ringlet type hair. We have tried nearly every product on the market and find this is one of the best. She still sometimes gets frizz with this product but not as much as others.

Hey Louise,

Thank you for sharing your experience! It's great to hear that you've found our product to be one of the best for your little one's hair. While some frizz may still occur, we're glad to hear that it's less compared to other products. If you need any tips or recommendations, feel free to reach out to us. We're here to help!

Curl love,
CGMC™ Customer Support Team

feature-item-1
Coconut oil free - Avoid Stiff and Brittle Hair.
Our products are free from coconut oil, which can make your hair stiff and brittle, much like silicones. Enjoy soft, bouncy curls with our specially formulated range.
feature-item-2
More Curls, Less Waste. Eco-Friendly Ethos.
Made in the UK, with some of our lines handmade with love. We ensure no returns end up in landfill—they’re all donated to DV charities. Our packaging is recyclable and some are even upcycleable, carefully selected for their eco-driven sustainability.
feature-item-3
Conscious Curl Care. Vegan and Cruelty-Free.
Yes, our products are cruelty-free, vegan and are either handmade in the UK or manufactured in the UK with the exception of our Bounce Back Treatment which currently undergoing reformulation to become vegan soon.

Frequently asked questions

Are your products Curly Girl Method Safe?

We live and breathe waves & curls!

Yes, our products are absolutely free from silicones, sulfates, waxes, non-natural oils, and drying alcohols making then curly girl method friendly.

We go a step further with pure, high-quality ingredients into our formulations. Our core products are also coconut oil-free, protein free and only have 100 natural oil providing an extra level of care since these can lead to brittle, dry hair.

Plus, all our tutorials are Curly Girl Method-friendly and designed in a unique way to deliver the fastest, easiest, and quickest results.

How do I choose the right product for my curl type?

Co Wash is for dry or curl hair.

Co Wash Plus is for oily, fine or wavy hair.

All other products can be used on all curl types.

Are the products suitable for sensitive scalps?

Yes, our products are made with gentle, high-quality ingredients and are suitable for sensitive scalps.

However, we recommend patch-testing any new product to ensure compatibility with your skin.

Can I use these products on coloured or chemically treated hair?

Absolutely! Our products are formulated to be safe and effective for all hair types, including colored and chemically treated hair.

However, we recommend caution when using the "0: Whoops" product, which is designed to remove past silicones. If your hair has been recently colored, it may affect the colour. In this case, either avoid using it or dilute it with water to minimise any potential impact on your color.

Are your products vegan and cruelty-free?

Yes, all of our products are cruelty-free, vegan and are either handmade in the UK or manufactured in the UK with the exception of our Bounce Back Treatment which currently undergoing reformulation to become vegan soon. We are committed to providing high-quality, ethically sourced products.

How often should I use the products?

Usage frequency depends on your hair type and routine. Generally, you can follow the steps outlined in the tutorial that comes with your starter kit to get longer lasting washdays. For specific product usage, refer to the instructions on the packaging.

What is your return policy?

We offer a 30-day return policy for unused and unopened kits. If you're not satisfied with your purchase, please contact our customer support for assistance.

Please note that individual products from the kits cannot be returned separately.

Are your products safe for all ages?

All products are suitable age 3+

Sorry silicones and junk, didn’t you get the memo? We Don’t Need You Anymore.