Your wave + curl confidence

Style It Styling Gel

Defines curls, skips the crunch. Shapes and holds waves and curls while keeping them flexible — no cast to scrunch out. Step 3, your everyday hold. 200ml.

Flexible hold, zero crunch
Defines without stiffness
Vegan formula

$180.00

Pay in 3 or Pay in 30 days available at checkout

Delivered in 2–3 business days

Definition without the crunch — a glycerin-free gel that holds without stiffening.

Flexible hold, zero crunch — creates a soft, bendable cast that holds shape without going hard or brittle.
Defines without stiffness — enhances your natural curl pattern while locking in moisture.
Vegan formula — works on wet hair for styling, or as a next-day refresh.

Aqua (Water), VP/VA Copolymer Carbomer, Propylene Glycol, Polysorbate 20, Parfum (Fragrance), Coumarin, Triethanolamine, Phenoxyethanol, Triethylene Glycol, CI 17200 (Red 33)

Free over £50 UK Delivery Delivered in 2–3 business days

Next day delivery available at checkout.

Worldwide delivery from 5 days; fees, duty + timescales shown at checkout. Best rates apply to parcels under 2kg — email us if you'd like help

BEFORE + AFTER

Check our these real life results, using the Curly Girl Method Club range.

WHAT'S INSIDE

Creates a lightweight cast around waves + curls, helping them hold their shape and definition for longer.

Helps hair retain moisture for a softer, more flexible finish without sacrificing hold.

Work together to create a smooth, easy-to-spread gel that distributes evenly through waves + curls without clumps or heaviness.

5 stars: 33 (100%)
4 stars: 0 (0%)
3 stars: 0 (0%)
2 stars: 0 (0%)
1 star: 0 (0%)

Absolutely love this product!

I wont use anything else now, I love this product so much! If I could afford it I would have every single product!

Hey Kristina,

Gorgeous curls! It's fantastic to know that it's become a must-have in your routine. We totally get the feeling of wanting to have every single product. If you ever need help choosing or have any questions, just give us a shout!

Curl love,
CGMC™ Customer Support Team

Go to gel product

I've been using these products for a few months now and I absolutely love the style it.

Style it

This gel does exactly what it says on the tin!!! It leaves you with soft, defined curls without any stickiness or residual residue!!!!

I have only used the products I ordered once so far as curls are holding their shape with minimal frizz each morning!! I am totally amazed and keeping fingers crossed that the results will be the same after second wash and beyond. First range of products (and I have tried soooooooo many Ive lost count) my curls seem to really love and they are popping !!!! Thank you CurlyGirlMethodClub ❤️

Great gel!

Love Love it!

I'm sooooo happy that style it is back, it's light weight and I don't have to use a lot for my curls to look fab, win! 😄 The new tub is genius 😍

Love this Gel

Love, love, love the gel. I've tried so many different types but I always come back to this one.
My only issue is that I wish it was in a pot as the pump bottle tends to waste the last bits (I've been known to cut the bottle open!).

Love this Gel

Love, love, love the gel. I've tried so many different types but I always come back to this one.
My only issue is that I wish it was in a pot as the pump bottle tends to waste the last bits (I've been known to cut the bottle open!).

Love

Style it Gel

Easy to use and keeps curls for longer

My fave!

This is my favourite product, use it daily and it leaves my hair smelling amazing and enhances my natural wave

Very good

My daughter has ringlet type hair. We have tried nearly every product on the market and find this is one of the best. She still sometimes gets frizz with this product but not as much as others.

Hey Louise,

Thank you for sharing your experience! It's great to hear that you've found our product to be one of the best for your little one's hair. While some frizz may still occur, we're glad to hear that it's less compared to other products. If you need any tips or recommendations, feel free to reach out to us. We're here to help!

Curl love,
CGMC™ Customer Support Team

Love it, I have loads of hair & this product goes further than I expected

Hey again Tammie,

That's wonderful to hear! We're so glad you love our products, truly warms our heart. If you need more or have any questions, feel free to reach out anytime!

Curl love,
CGMC™ Customer Support Team

Really impressive product

I’ve recently ‘restarted’ my curly efforts as I needed a break and was getting frustrated.
I decided to try this product and was so impressed with the light bouncy feel my curls were felt with. I have quite an oily scalp so this was great as it didn’t give me that greasy feeling. Will buy again!

Hey there Emily,

Thanks a bunch for sharing your experience! It's awesome to hear that our product gave your curls that light, bouncy feel you've been craving. And hey, no more greasy feeling? That's a win-win!

We're thrilled to have been a part of your curly journey 'restart,' and we can't wait to have you back for more. If you need anything else, you know where to find us!

Here's to many more fabulous hair days ahead!

Curl love,
CGMC™ Customer Support Team

Step 3: Style It Curl & Wave Soft Hold Styler

Love this product, as you dont need very much and it leaves your curls defined and soft but not frzzy

Hi Beck,

We're thrilled to hear that you're loving our product! It's wonderful to know that a little goes a long way for your curls to be defined.

Your satisfaction is our priority, and we're delighted to be a part of your curly hair care routine. Thank you for sharing your positive experience!

Curl love,
CGMC™ Customer Support Team

A fantastic product leading to great curls!

I love all of the Curly Girl products but using this as part of my routine after the wonderful leave in conditioner is DEFINITELY what gives me my best, bounciest curls! My curls have never been so good!

Hi Donna,

Thanks a bunch for leaving another review! We love to hear that you're loving all of our Curly Girl products. It's fantastic to know that using this product after our wonderful leave-in conditioner is what gives you your best, bounciest curls!

Again, if you have any questions, feel free to reach out.

Curl love,
CGMC™️ Customer Service Team

I was worried about the size as I have a lot of curls but you don’t need a lot my hair has been fabulous

Style It

I have always been looking for the perfect products for my hair. My search is over. These products are the best! I have thin hair and this is not heavy on my hair at all and gives me defined curls. Love it!

First time

For someone who always straightens her hair. I am embracing the curls with going on holiday so I needed a product that would give me soft curls without the crunch that other products I’ve tried do.
I was pleasantly surprised how the gel easily applied to my hair and only needed at little bit. My hair stayed in place and didn’t feel heavy and sticky.
I would definitely try the other products.

Thank you for your review! I am so glad you are getting along with our products and getting the results you are after!

#3 curly hair gel

Smells and feels beautiful
Goes on easy styles with soft hold

Love this, easier to dispense and smells fab!

Love the scent and new bottle

I am in love with this new bottle - it helps to judge perfectly the amount and no more struggling to open the tubs with wet hands. The scent of this product is incredible and it’s truly transformed wash and refresh days for me.

Thank you for the lovely review! We are so glad you are loving it as much as we do. Ashana xx

Love Style It

Couldn't be without this product as it gives me great curls that last several days. Also, use it for refresh days

Thank you for your lovely review Jill! I'm so glad you love it

Excellent

This new product is so much better. Thank you

Thank you so much for your review Gail! So glad you like it

Curls galore

I’m enjoying trying out new ways of adding the gel. Either from root to tip or next day touch ups.

New container

I really like the hold this product gives my curls, but I LOVE the new container! Even with wet hands, I can easily open and close it. It made a great product even better.

Love this product, leave my hair soft my curls super defined. I had a local hairdresser asking what I am using as she has curly hair too and she was amazed how good my hair looked.