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100% Best for your waves & curls 🫶

🇬🇧 UK Made 👨‍👩‍👦 UK Small Business

Vegan 🫶 Protein Free More info

✅ Coconut Free ✅ Only Natural Oils 🌱

❌ No Silicones ❌ NoSulphates ❌ No Drying Alcohol

Use coupon code WELCOME10 for 10% off your first order.

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Introducing Style It: Our Soft Hold Styler defines waves & curls without the crunch, while Casting Queen creates a cast for enhanced definition, and explore expertly created tools.

Opt for our Curly Girl Starter Kit to cover Steps 0-3, including Style It, our Soft Hold styler. Access tutorials on hair washing techniques and various styling techniques. Unleash the potential of your curls with us!

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The best washday ever.

Our products & tools are made from the best free from & top quality ingredients for maximum results, minimum frizz.

Sorry silicones and junk, didn’t you get the memo? We Don’t Need You Anymore.

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