Here’s the honest answer: it’s not really about products.
It’s about ingredients.
Because the truth is, one product could work brilliantly for one person and leave another with dry, frizzy, heavy hair — all because of what’s inside the bottle.
So instead of asking, “Which product is best?”
Ask, “What’s in it?”
That’s what actually matters.
At CGMC®, we learned this the long way — by going through it ourselves and listening to over 350,000 people with curls and waves.
That’s why when I started CGMC®, I sold my flat to formulate a line that removed the real triggers.
The Things Curls + Waves LOVE (according to 350k curlies):
These are the ingredients that consistently help texture thrive:
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Aloe vera – soothing, hydrating, and calming for both scalp + frizz
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Olive oil (in the right formulation) – moisturising without heaviness
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Vitamin B5 (Panthenol) – a humectant that adds moisture and shine
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Anti-static agents – to smooth the hair and reduce frizz without buildup
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Antibacterial botanicals – for a cleaner, calmer scalp
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Emulsifiers that rinse clean – because clean hair = fresh curls
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Antioxidants like henna extract – helps results last past day one
And these are each one product each, so if you do have a sensitivity to it, you'll know the culprit + move on.
But just as important — actually, more important — is what your hair doesn’t like.
What We Removed from Every CGMC® Product:
These are the ingredients our community told us were causing frizz, buildup, or frustration:
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❌ Silicones – cause buildup and block moisture
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❌ Sulphates – drying cleansers that rough up your curl pattern
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❌ Coconut oil – too heavy or stiffening for most
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❌ Drying alcohols – steal moisture from your strands
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❌ Protein overload – throws off the balance and leads to breakage
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❌ Parabens – unnecessary preservatives
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❌ Itchy “M” ingredients (like Methylisothiazolinone) – common allergy triggers
We stripped all of this out so you don’t have to keep guessing.
But Wait — How Do You Make Products for Everyone with Textured Hair?
Great question. And the answer is:
You don’t mix everything into one bottle.
One-size-fits-all doesn’t work when you’ve got:
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Different curl patterns
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Different densities
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Different porosities
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Different individual strand thicknesses
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Different lifestyles + preferences
So instead of chasing a “miracle product,” I created the 6-Step CGMC® System — a way to break everything down into simple, targeted steps so you can build a routine that works for your exact hair type.
Here’s what that means:
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No protein in your daily products — so we can add it only when your hair actually needs it
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Cleansers, masks, and treatments kept separate — because too much of the wrong thing at the wrong time leads to limp, dry, or frizzy curls
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Step-by-step routines with tutorials — so you're not guessing, you're learning
So What Products Are Good for Curly + Wavy Hair?
Here’s what to look for:
✅ Ingredients that hydrate + protect
✅ Products that rinse clean
✅ Labels that tell the truth — not just buzzwords they match the ingredients list.
✅ Formulas that give you flexibility to adjust to your own hair's needs
At CGMC®, we say:
Say NO to nasties:
No drying cleansers, no build-up, no stiff hair, no harmful chemicals.
Say YES to what works:
✓ UK-made
✓ Vegan + cruelty-free
✓ Curly Girl Method safe
✓ Colour safe
✓ Rinse-clean formulas
✓ Tutorials that teach, not confuse
Want help figuring out what your hair needs?
Start by flipping the bottle.
Look at the ingredients — not just the marketing line.
If your hair hates something, write it down.
Next time you shop, check for those same ingredients. If they’re in there? Likely a miss. If they’re not? You’ve got a better shot at success.
Or… skip the confusion and take our Unique Curl Code™ — we’ll tell you exactly what to use and what to avoid based on your real curl type, porosity, and goals.
That’s how you win at wave + curl care.
Not by buying more stuff.
But by buying smarter — and finally understanding what works for you.
Stay Curly,
Heather x
