192 SEK
Tax included. Shipping calculated at checkout.
How Many: Buy One 150ml
  • Buy One 150ml
  • Buy 3 Save £2
Quantity
 More payment options
Product Details
Why you'll love it
Ingredients
How to Use
Shipping & Returns
Product Details
A firm favourite for soft waves and curls, offering definition without the crunch! This thick, glycerin-free formula delivers long-lasting frizz control, keeping your curls and waves soft, frizz-free, and full of movement, with a fresh citrus and jasmine fragrance for a mini spa-like moment.
Frizz-Free Definition: Smooths and shapes waves and curls for a polished finish.
Soft Hold: Provides a natural, flexible hold that doesn’t leave your hair crunchy.
Hydrates and Enhances: Enhances natural curl pattern while locking in moisture.
Versatile Styling: Use on wet hair for shaping or refresh next-day curls.
Why you'll love it

Style It is the perfect gel to shape and define curls while maintaining flexibility. It's free from lots of ingredients that would ordinarily won’t weigh your hair down or cause build-up. 

Ready for defined, soft waves & curls that last until next washday?

Ingredients

Aqua (Water)

VP/VA Copolymer

Carbomer

Propylene Glycol

Polysorbate 20

Parfum (Fragrance)

Coumarin

Triethanolamine

Phenoxyethanol

Triethylene Glycol

CI 17200 (Red 33)

How to Use

Escape to a Spa with Every Use.

For defined, soft curls and waves, apply Style It in your washday to wet hair, working it evenly through with your fingers.

Directions: Apply to detangled, fully saturated hair. Distribute evenly throughout.

For best results, follow with Tame for frizz control.

  • For extra hold, use Casting Queen.
  • If your curls feel crunchy, scrunch out the crunch with Seal It oil or Tame.
  • For best results use CGMC™️ exclusively.

    CGM Club™️ 6-Step System: Step 3: Styling, taught in CGM Club™️, to achieve vibrant, defined curls.
Shipping & Returns
- Free UK shipping on all orders over £50 and Starter Kits.
- Worldwide shipping calculated at checkout.
- Easy and hassle-free returns within 30 days of purchase.

20minutes

Washdays in 
20minutes or less

10days

Results that last 
up to 10days

🔃

A proven 6 step cycle
 that works—forever

98%

Our customers would
 refer us to a friend 🫶

1/1
Game Changing  
CG Formulations
Simple 
Steps
UK FREE Delivery
& Returns over £50
320k+ 
Community
Game Changing  
CG Formulations
Simple 
Steps
UK FREE Delivery
& Returns over £50
320k+ 
Community
Game Changing  
CG Formulations
Simple 
Steps
UK FREE Delivery
& Returns over £50
320k+ 
Community

Customer Reviews

Based on 29 reviews
100%
(29)
0%
(0)
0%
(0)
0%
(0)
0%
(0)
H
H.B. (Derby, GB)
Love this Gel

Love, love, love the gel. I've tried so many different types but I always come back to this one.
My only issue is that I wish it was in a pot as the pump bottle tends to waste the last bits (I've been known to cut the bottle open!).

R
Renee H.

Love

A
Anonymous (Hounslow, GB)
Style it Gel

Easy to use and keeps curls for longer

S
Sarah D. (Cold Norton, GB)
My fave!

This is my favourite product, use it daily and it leaves my hair smelling amazing and enhances my natural wave

L
Louise B. (Bromley, GB)
Very good

My daughter has ringlet type hair. We have tried nearly every product on the market and find this is one of the best. She still sometimes gets frizz with this product but not as much as others.

Hey Louise,

Thank you for sharing your experience! It's great to hear that you've found our product to be one of the best for your little one's hair. While some frizz may still occur, we're glad to hear that it's less compared to other products. If you need any tips or recommendations, feel free to reach out to us. We're here to help!

Curl love,
CGMC™ Customer Support Team

Related Products