Caring for curls shouldn’t come at the planet’s expense. That’s why we’ve built sustainability into everything we do—from the way we formulate to the packaging we use. 

Sustainability Over Profit – Proudly formulated in the UK to UK standards and compliance.  We chose our manufacturer  as they are using technology to reduce there carbon footprint through reduced water consumption, heating, electricity, light, and use bicycles to commute across the vast site.

Recyclable Packaging – Every product we create is designed with sustainability in mind. Our bottles and packaging are fully recyclable, minimising waste.

Glass Where It Matters – If a product requires a non-recyclable plastic, we opt for glass alternative.

Clean Ingredients, Conscious Choices – Our products are made with clean, carefully selected ingredients that serve waves & curls—without unnecessary additives or fillers. 

No Returns to Landfill – We have one of the lowest return rates in the industry, and when we do receive returns, they are donated to DV shelters and women’s refuges, never sent to landfill.

We order in large quantities to reduce shipping whilst some of our products are handmade with love.