Flaunt It – Wear It, Share It, Love It!

Curls aren’t just hair—they’re confidence, self-discovery, and finally feeling seen. When you’ve...

Fragrance Free

Frizz

Love it or hate it it's time to learn how to look...

Gel & Styling Creams

Style It: Soft hold gel for flexible, bouncy curls with no crunch....

Get Your Dream Curls Today

Hair Clips & Claws

Hair Growth

Hair growth and retention - Grow it, Keep It!  If you ever...

Hair Oils

Hair Pins

Hair Towels for waves & curls

Homepage Best Sellers - Here to support your journey

Includes CGM Club tutorials

Kids

Help you & them understand and love their hair. Children's hair under...

Lifestyle

Make Your Washday Last

Merch Not on Google Merchant

New In

Shop them first here 🫶

Next Day Curls

Here you'll find everything you need to breathe life back into your...

Oily Scalp and product build up

Oily scalp? Product Build Up? Clarifying and removing build up, is a...

Problem, Solution Bundles

Have a Problem? Don't you worry, we have the answer.   

Protein vs Moisture

Curls and waves not holding or are dropping out between washes? Protein...

Sale

Going, going, gone!

Scrunchies & Bands

Serums and Oils

Serums, oils & treatments

Sleep Protection

Prevention is better than trying to fix next day curls.   Great wash...

Step 0: Reset & Start the Curly Girl Method

The best most exciting step of them all! Discover Your Waves &...

Step 1: Cleanse & Detangle

Co Washes: Suitable for all wave & curl types, it replaces shampoo....

Step 2: Condition & Hydrate

Step 2: Leave-In Conditioner Experience effortless care with our versatile Leave-In Conditioner,...