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February 2021 Newsletter

February 2021 Newsletter

Ah, ‘tis the season of love, and I think it’s fair to say then when it comes to loving our curls, it can often be a tempestuous relationship. One day you love them, the next you hate them... sometimes you don’t treat each other as you should, or you take them for granted. You might have even cheated in the past with those sexy, sexy heat stylers - hey, no judgement, it just happens sometimes, right?

Whether you’ve been going strong for years, or whether your relationship with your curls is fairly new, why not treat your tendrils this Valentine’s Day and show them just how much they mean to you.

Show Your Curls You Love Them This

Valentine’s Day 

It doesn’t matter if you’re spending Valentine’s Day with a significant other or not, your curls need love regardless! So we’re here to show you five ways that you can show your curls some extra care and attention this February.

Scalp Massage

Nothing says romance like a massage, so why not treat your coils to a stimulating, health-boosting massage. Proven not only to increase blood flow to your follicles, but also thought to stimulate hair growth, a scalp massage can be a wonderfully relaxing way to show some self-care - plus it feels pretty great!

There are many natural oils that you can safely use on your scalp, such as avocado or almond oil, but for the ultimate Valentine’s pampering experience we recommend our Tonic, a lightweight treatment infused with antioxidant-rich argan extract and lavender essential oils. Not only is the formula great for rebalancing the scalp and relieving irritation, it also promotes hair growth and adds volume and shine. It’s the hair care equivalent of a candlelit meal for two!

Treat Your Curls To Satin

Oooh lovely silky, sensuous satin….could here be anything more luxurious for your curls? If you’re not already using a satin sleep cap, your curls are truly missing out. Keeping hair frizz-free and hydrated while you sleep, our satin sleep cap keeps your curls intact overnight, speeding up your morning routine!

Not sleeping alone but worry you might be after your partner sees you in a sleeping cap? Why not treat your hair to a slinky satin pillowcase instead. Causing less friction than a cotton pillowcase, satin is a great choice if your focus is growth and retaining length. 

Stay Away From Temptation

Loving someone means accepting them for who they are and not wanting them to change. Having said that, there isn’t a curly among us who hasn’t at least been tempted by a straightener at some point or tweaked a few rogue strands with a curling iron. 

We all like to change it up now and again, but heat styling too often can be damaging, and if we really want to show our curls that we care why not ditch the extreme heat (at least for a while) completely. If you can’t bear the thought of getting rid of your heat styling tools altogether, gather them up and put them away somewhere - out of sight, out of mind - and let your curls enjoy some well-earned rest this Valentine’s Day.

Keep Your Curls Protected This Winter

The cold weather, rain and snow can play havoc with your hair - and if it’s curly you could find that you end up with more frizz or flatter coils depending on the atmosphere. If this sounds like you, protective styles such as plaits, braids and twists could minimise frizz and tangles and maintain the health of your ends. 

One of our top tips is to wear one of our satin sleep caps underneath a wooly hat this winter. It sounds crazy - but bear with us! We’ve been giving it a go ourselves at CGM Club HQ this season and it works remarkably well to keep curls protected and maintained while you enjoy the snow and wintry walks!

Treat Your Curls To Something ‘Expensive’

If diamonds are a girl’s best friend, ‘It’s Rich’, our luxuriously thick and indulgent moisturising balm is certainly a curl’s best friend! Our specially formulated multi-purpose balm is the Rolls Royce of hair care products - and Valentine’s Day is the perfect occasion to treat your hair!

It’s Rich can be warmed between the palms into an oil, used as a detangling treatment on dry hair, mixed with your leave-in conditioner as a deep-treatment, or even after your styling products to add shine. 

Show your love with the ultimate gift this Valentine’s Day!

However you’re spending this February 14th, make CGM Club your valentine, and take some time to show your curls some love - they deserve it! 

See you next month, curlies! 

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