Happy New Year, Curlies, and welcome to your first CGM Club newsletter of 2022!
If you’ve been lucky enough to receive this email it means you’ve either taken to leap towards making your curls, waves or coils the best they can possibly be - or you are continuing to treat them in the way to which they’ve become accustomed; with our unique product range geared towards caring for your curls, coupled with our curly tricks, tips, and access to our curly online community.
Whether your New Year’s resolution to love your curls is just starting here, or you’re continuing on your curly journey with us, you’ll be pleased to know that 2022 will be jam-packed with more tutorials, curly hair hints, exclusive deals and offers….and maybe even some new products!
So, let’s start the year as we mean to go on with the CGM Club’s guide to embracing all things curly…
Welcome To The Curly Girl Revolution!
Yes, it’s well and truly arrived, and CGM Club is right at the forefront, helping our members to love what they naturally have (we’re talking curls here, but YES you should love EVERYTHING you naturally have!) - AND helping it to look it’s best.
The world’s love affair with hair straighteners and a flat, sleek look is over, and now women (and men) everywhere are embracing their natural texture, and waves, curls, kinks and coils have erupted over social media, on the red carpet and into the mainstream.
If you desperately want to love your hair the way it grows out of your head, but are still traumatised by the scene in The Princess Diaries where they straighten her (perfectly fine) waves in order to look ‘prettier’, or haunted by the memory of broken hair brushes and being taunted for your hair as a child - read on….
If you’ve been fighting against your natural texture for much of your life it could take some time to nurse those waves and curls back to health, depending on how much damage there is - but CGM Club is here to help!
Daily straightening or styling with heat, bleach or regular dying is going to take its toll - so don’t be disheartened if your hair doesn’t look how you expect (or hope!) after wash one, here at CGM Club we have everything you need to get those twists and twirls back on track.
And speaking of washing…
Don’t Do It Everyday
There’s a very good reason that curly hair doesn’t get that ‘greasy’ look that straight hair does. The very nature of curls means that the natural oils our scalps produce find it harder to travel down the hair shaft - great if you’re sick of washing your hair every day to prevent grease…not so great if you’re prone to dry hair (which the huge majority of curlies are).
Scrubbing your hair and scalp every day with harsh sulphate-filled cleansers is a sure fire way to make hair drier as those nourishing oils your scalp produces are destroyed.
Instead of daily washing, try a quick and easy refresh routine to reactivate your curls with minimal effort and fuss, with no build-up or flakiness, CGM Club’s Next Day Curls Wet Refresh Kit has everything you need to put wash day off for another day - or five!
But When You Do Wash….
Of course if you have a looser curl pattern that is prone to looking a little greasy, or you simply feel that you need or want to wash your hair daily; as long as you’re staying away from drying alcohols and sulphates that can lead to frizz and dryness, you can wash away!
At CGM Club we’ve developed the ideal solution - our selection of Co Wash products, gentle enough to use every day and free of all those nasties that rob our curls of their full potential.
Check out our full range of Co Wash products here:
The good news is that joining us here at the CGM Club means that you’ve already taken the first step on your journey to healthy, happy curls, and we want everyone to see and embrace the beauty of hair that doesn’t play by society’s rules!
And don’t forget; the first rule of CGM Club is TALK about CGM Club - so make sure you tell your curly friends and family about us, we’d love to help more of you embrace and love your curls!
P.S: Our new kits launch 3rd February so it really is your last chance to get these kits at these prices, with 5,481 transformations delivered for our clients since we started we’re going to be looking a little bit different in the coming weeks.