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30 products
Seal It 6-in-1 Oil for Shine
Best for Shine, softness + scrunching out the crunch.
Magic Mask Fast-Acting Deep Conditioner
Best for Dry, frizzy, brittle curls and waves; knots, tangles, and thirsty ends.
Detox Build-Up Shampoo
Best for Build-up, oily roots, heavy or lifeless curls/waves.
Cleansing Co-Wash
Best for washing Dry, frizzy, or fluffy curls and waves
Leave-In Conditioner for Frizz-Free Waves & Curls
Best for Curls + Waves needing moisture without weight
Treat It Deep Conditioning Oil
Best for Very dry, frizzy, brittle or damaged waves + curls that need deep moisture.
Grow + Glow Hair Vitamins - Biotin+ Gummies
Best for Hair growth, thinning curls, or shedding.
Hydration Heros Set | Mask • Hair Oil
Best for: Dry, frizzy, coarse, or damaged waves + curls.
Hair Growth Heros Set | Stimulate • Strengthen • Shine
Best for: Those noticing slower growth, shedding, or dull roots.
Wavy + Curly Girl Method Starter Kit
Best for: Beginners or anyone restarting their curl journey.
Tame Frizz Serum
Best for Frizz control in all weather
Casting Queen Styling Cream
Best for Up to 10 Days of Frizz-Free Hold that stands up to humidity + all weather
Bounce Back: Protein Treatment
Best for Limp, lifeless waves + curls that drop between washes
Wavy + Curly Washday Works | 3-Step Set
Choose how your hair feels Dry/Frizzy or Oily/Easily weighed down
Tonic Hair Growth Oil
Best for healthy growth, flat morning curls
Kids Starter Kit
Best for Kids for families who want a simple, gentle routine for waves, curls + coils (age 3+).
Hair Towel | Wrap | Plop
Best for reducing drying time + frizz dramatically
Refresh It Spray Bottle
Best for wetting next day wonky curls
Tonic & Tame Duo | Growth Oil • Frizz Serum
Best for: Refreshing = Volume, growth + frizz control.
Hair Claw Secure Hold
Best for hair up do's
Stay Put Sectioning Clips
Best for wet + dry hair
Triple Threat Oil Trio
Best for dry, frizzy or brittle hair + growth
Curly Me Your 1:1 Coaching Kit
Best for: Those wanting it all — personalised kit + expert support + clarity that lasts.
Wavy + Curly All In Complete Kit
Best for: Those wanting it all + having everything ready to go.
Step 6: The Curl Treatment Cycle
Best for learning how to reduce frizz, build up + increase bounce.
Step 0: Your Personalised Wave + Curl Code™
Best for: Anyone with waves, curls, or coils who wants a custom routine — no guesswork, no overload, just one plan designed for your hair.
Wavy + Curly Girl Method Starter Kit + Treatments
Best for: Beginners or restarters who want the full system — daily washday and targeted treatments for buildup, limp curls, dryness, or frizz.
Hair Wrap Plop Towel + Quick Dry Cloth
Best for reducing drying time + time by 50%
Treatment Trio | Detox • DeFrizz • Definition
Best for: Reducing frizz, buildup + flatness while restoring bounce + definition.
Oliy Heros Set | Clean • Detox • Dry Shampoo
Best for: Oily roots, fine waves + curls easily weighed down.
7 x more likely to give you happier, smoother, longer lasting, frizz free results!
Because unlike standard hair care our products are free from at least 7 ingredients that we found in our community of 350k waves + curls that our hair didn't like.
Say NO to nasties
No Sulphates
No drying cleansers causing frizz
No Silicones
No build-up or weighing down
No Drying Alcohols
No dryness less frizz
No Coconut Oil
No dry, stiff hair
No Protein Overload
No stiff hair
No Itchy M's
Better for your scalp
No Parabens
No harmful chemicals
Say YES to
Made in the UK
Trusted by 350k waves + curls
Curly Girl Method Safe
No hidden frizz triggers
Vegan + Cruelty Free
Except Bounce Back in reformulation
Colour Safe
No harsh sulphates that remove colour
Aged 3+
Suitable for age 3+
Rinse Clean
Our premium products rinse clean with our Co Washes
CGM Club® tutorials
Available to help you skip trial + error and help you get faster results
Numbered Bottles
For your convenience
Up to 6 steps
For complete care
Step 0
Learn about your hair
Steps 1-4
Washday
Step 5 + 6
Refreshes + Treatments
CGM Club Tutorials + Personalised Routines
Skip trial and error and get faster results with our personalised curly hair routines

CGMC® products rinse clean with our Co-Washes
— no harsh shampoos needed.
No silicones. No residue, no build-up, no need for stripping cleansers (and no frizz spiral).
Your results fresher, longer lasting, lighter waves + curls that stay soft, bouncy, and defined wash after wash.


