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Frizz-free waves + curls in 6 steps.

Your Curl Code™, proven products, and tutorials — mapped to your exact hair in just 20 minutes.

15K+ Happy Customers

Excellent 4.9

98% customer referral rate
20-minute wash days
Results that last upto 10 days
97.5% say it’s life-changing
NEW! Personalised to YOUR hair type + goals
6 step cycle tested for 8 years

97.5% say it’s life-changing

The Results

Is my hair even wavy — or just frizz when I brush it?

It’s there. Under the frizz are waves + curls waiting to be defined.

I don’t have time for a 2-hour washday.

You don’t need one. The full routine takes 20 minutes — simple, effective, repeatable.

I don’t know when to use treatments.

We schedule them for you — protein, hydration, detox — in your personalised calendar.

I feel overwhelmed by all the curl advice online.

One place, one proven method, one personalised routine. No more scrolling.

My own transformation

The reason I started CGMC® + CGM Club® was to give you what I wish I had growing up.

Heather x

Everything makes my hair frizzier.

Not here. Every formula is tested on real waves + curls and free from silicones, sulphates, and coconut oil.

But my hair’s fine — won’t your products weigh it down?

No. Your Curl Code™ pairs you with Co-Wash Plus and lightweight formulas for volume + definition.

I tried the Curly Girl Method before, it didn’t work.

No ingredient lists, no conflicting advice, no hours on YouTube — just a 6-step system that works.

What if my curls just won’t curl?

They will. With the right hydration, balance, and styling, definition shows from your first wash.

Is my hair even wavy — or just frizz when I brush it?

It’s there. Under the frizz are waves + curls waiting to be defined.

I don’t have time for a 2-hour washday.

You don’t need one. The full routine takes 20 minutes — simple, effective, repeatable.

I don’t know when to use treatments.

We schedule them for you — protein, hydration, detox — in your personalised calendar.

I feel overwhelmed by all the curl advice online.

One place, one proven method, one personalised routine. No more scrolling.

My own transformation

The reason I started CGMC® + CGM Club® was to give you what I wish I had growing up.

Heather x

Everything makes my hair frizzier.

Not here. Every formula is tested on real waves + curls and free from silicones, sulphates, and coconut oil.

But my hair’s fine — won’t your products weigh it down?

No. Your Curl Code™ pairs you with Co-Wash Plus and lightweight formulas for volume + definition.

I tried the Curly Girl Method before, it didn’t work.

No ingredient lists, no conflicting advice, no hours on YouTube — just a 6-step system that works.

What if my curls just won’t curl?

They will. With the right hydration, balance, and styling, definition shows from your first wash.

Is my hair even wavy — or just frizz when I brush it?

It’s there. Under the frizz are waves + curls waiting to be defined.

Heather - Founder CGMC® + CGM Club®

Welcome to your CGMC® Journey

From 15k+ wave + curl journeys, we’ve built the only kit with Products + Tools + Personalised Routine for you.

Transform your hair — Skip the trial + error and get results faster Frizz-free in under 20 minutes, lasting up to 10 days.

START YOUR JOURNEY WITH US

Reasons to become a CGM Club®'er

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Step 0: Reset

Take your hair tests, tell us your frustrations and goals. We'll personalise a routine for you to avoid the mistakes for your unique wave + curl type, scalp, density + more for faster results.

No two waves or curls are the same.

Buy your Kit + Start your journey today

Step 1: Clean + Detangle

Hydrate curls and banish frizz with your Co-Wash, Scalp Massager + Wide Tooth Comb : Guided by tutorials so you know exactly how much to use and how to do it - step 1 of your 20-min washday.

Step 2: Condition

Lock in hydration for frizz free wave + curl clumps ready to style with Leave In Conditioner + Wide Tooth Comb guided by tutorials so you know exactly how much to use and how to apply it — step 2 of your 20-min washday.

Step 3: Style

Define waves + curls with Casting Queen Gel + Wide Tooth Comb, guided by tutorials so you know exactly how much to use and how to apply it — Step 3 of your 20-min washday.

Step 4: DeFrizz

The final step of your 20-min washday.

Tame frizz and dry with your Plop Towel + CGM Club® techniques for bounce and definition that lasts up to 10 days.

Step 5: Refresh

Night care, morning ready! Protect curls with the Coiled Band, then revive them using your Refresh Refillable Spray Bottle. Stretch washday longer with zero guesswork — we’ll show you how inside the tutorials.

Step 6: Treat

Optional (Every 4–8 Weeks) — or in the Starter Kit with Treatments.

Your routine maps when to use them, tailored to your curl type.
Detox — clears buildup for co-wash success
Bounceback — protein boost when curls fall flat
Magic Mask — deep condition in under 10 mins
✨ Quick, simple, tutorial-guided — straight to your phone.

Welcome to your CGM Club®'er era

Celebrate your results, share before + afters, and earn rewards. With your Starter Kit, personalised plan, and the CGM Club®, community, you’ve got wave + curl confidence for life.


💡 Anytime things feel off, go back to Step 0 to re-test and request a new plan. We’ve been guiding 400k+ curl journeys since 2017

— we’re not just here for your washday, we’re here for your whole journey.

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More than products, a curl community that gets it

Excellent

4.8

/ 5

based on 588 reviews

My curls have never looked so good!

Nothing I've tried has ever worked properly for my hair looked like they had been forced or fell flat within an hour of styling. From the moment I started using the products my hair looked soft and bouncy.I've had so many comments about how fab my hair looks now and I feel so much more confident in my ability to manage my curls! Nothing I've tried has ever worked properly for my hair looked like they had been forced or fell flat within... Nothing I've tried has ever worked properly for my hair looked like they had been forced or fell flat within an hour of styling. From the moment I started using the products my hair looked soft and bouncy.I've had so many comments about how fab my hair looks now and I feel so much more confident in my ability to manage my curls!

Amazing result after just a few days

I’ve just used my starter kit and can’t believe how curly my hair is now! I’ve loved watching the tutorials . I’ve straightened my hair to varying degrees since I was about 12. I have never left a review before but felt compelled to today as I’m so impressed. I’ve just used my starter kit and can’t believe how curly my hair is now! I’ve loved watching the tutorials... I’ve just used my starter kit and can’t believe how curly my hair is now! I’ve loved watching the tutorials . I’ve straightened my hair to varying degrees since I was about 12. I have never left a review before but felt compelled to today as I’m so impressed.

Its taken me months to take the plunge and buy starter kit…

I am seriously impressed. Soft waves quite well defined… No crunch. No hairspray required… Only thing left to say is go for it. I am seriously impressed. Soft waves quite well defined… No crunch. No hairspray required… Only thing left to say is... I am seriously impressed. Soft waves quite well defined… No crunch. No hairspray required… Only thing left to say is go for it.

I’ve been using the 4 stages of the CGMC for a year now.

Tbh I have tried others but they don’t compare to this. I never thought my curls would ever be anything but frizz and the results are amazing! I can wash my hair every 5-7 days now and it still looks curly and not frizzy or limp. Thank you Heather for tutorials for perfect products and hair. Tbh I have tried others but they don’t compare to this. I never thought my curls would ever be anything... Tbh I have tried others but they don’t compare to this. I never thought my curls would ever be anything but frizz and the results are amazing! I can wash my hair every 5-7 days now and it still looks curly and not frizzy or limp. Thank you Heather for tutorials for perfect products and hair.

Making my curly girl journey easy and simple

Great product my hair absolutely loves these products not only are there no nasties but a whole load of easy to follow steps to make your curly girl journey a lot less confusing. Doesn’t matter what other products or brands I use this is always my go to. Great product my hair absolutely loves these products not only are there no nasties but a whole load of easy... Great product my hair absolutely loves these products not only are there no nasties but a whole load of easy to follow steps to make your curly girl journey a lot less confusing. Doesn’t matter what other products or brands I use this is always my go to.

Best curly hair products

I’ve been through many different ones. The tutorials are great to show you how to get started with looking after your curls and the products are lovely, lasting a long time as well.  I’ve been through many different ones. The tutorials are great to show you how to get started with looking after... I’ve been through many different ones. The tutorials are great to show you how to get started with looking after your curls and the products are lovely, lasting a long time as well. 

Fantastic products

Fantastic products, my hair has never been curlier.I follow this company on social media, they give good advice and the products live up to expectations. I would highly recommend them. Fantastic products, my hair has never been curlier.I follow this company on social media, they give good advice and the... Fantastic products, my hair has never been curlier.I follow this company on social media, they give good advice and the products live up to expectations. I would highly recommend them.

Very helpful and great customer service

I have used “other” curly products on my hair and I have found this is the best for my hair. The videos and tips on how to “get the most” out of the products are helpful too. I have used “other” curly products on my hair and I have found this is the best for my hair.... I have used “other” curly products on my hair and I have found this is the best for my hair. The videos and tips on how to “get the most” out of the products are helpful too.

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