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11,778+ Transformations 5 Star Reviews

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🇬🇧 UK Made 👨‍👩‍👦 UK Small Business 100% Best for your waves & curls 🫶

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❌ No Silicones ❌ NoSulphates ❌ No Drying Alcohol ✅ Coconut Free ✅ Only Natural Oils 🌱 Vegan 🫶 Protein Free More info

Step 3: Style It Curl & Wave Soft Hold Styler

Style It new generation 2 in 1 styler provides frizz control, lustrous definition & all day hold for all waves & curls.

Soft hold styler to enhance and shape your curls.    

Multi use product: can be used in washday & next day.

Pump dispenser to reduce product wastage



WASHDAY Apply to wet hair, working it through evenly with your fingers and then style.
NEXT DAY Use on its own or add to water in our Curl Refresh bottle to define next day curls.
For BEST RESULTS use after our Co Wash, Leave In and before Tame, our frizz eliminator.
For more hold use Casting Queen
If your hair is crunchy SOTC (scrunch out the crunch) with our Seal It oil or Tame
*You’ll find tutorials on every aspect of your curl & wave care in our CGM Club Tutorials

Aqua (Water)
VP/VA Copolymer
Propylene Glycol
Polysorbate 20
Parfum (Fragrance)
Triethylene Glycol
CI 17200 (Red 33)

How ManySingle Product

Fastest Delivery: UK Next Day & Worldwide 3 Day Service at checkout

Curly Girl Method Approved

Silicone, Sulphate & Drying Alcohol Free

For all Curl & Wave types

Step 3: Style It Curl & Wave Soft Hold Styler


Customer Reviews

Based on 16 reviews
Claire Rodriguez
First time

For someone who always straightens her hair. I am embracing the curls with going on holiday so I needed a product that would give me soft curls without the crunch that other products I’ve tried do.
I was pleasantly surprised how the gel easily applied to my hair and only needed at little bit. My hair stayed in place and didn’t feel heavy and sticky.
I would definitely try the other products.

Thank you for your review! I am so glad you are getting along with our products and getting the results you are after!

Susan W
#3 curly hair gel

Smells and feels beautiful
Goes on easy styles with soft hold

Hayley Wilkins

Love this, easier to dispense and smells fab!

Nikki Davies
Love the scent and new bottle

I am in love with this new bottle - it helps to judge perfectly the amount and no more struggling to open the tubs with wet hands. The scent of this product is incredible and it’s truly transformed wash and refresh days for me.

Thank you for the lovely review! We are so glad you are loving it as much as we do. Ashana xx

Jill Watson
Love Style It

Couldn't be without this product as it gives me great curls that last several days. Also, use it for refresh days

Thank you for your lovely review Jill! I'm so glad you love it

Curly Girl Method Club Owner

Hello... I’m Heather

I spent years hating my hair,  it was hard work, often painful to brush, often up sooo tight to try and 'iron out' the kinks and I would straighten my hair for any “special” event... that was until I learnt to embrace my curls. This is the reason I launched my 150,000+ community, the CGMC, to help women like you change the way you feel about your curls forever!

Don't know where to start?

Our team of curl-experts have done all the hard work for you, sourcing and developing silicone and sulphate-free formulas that will bring optimum health and beauty to your curls.


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