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8273+ Transformations 5 Star Reviews

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Zoom Style It Curl & Wave Soft Hold Styler
Zoom Style It Curl & Wave Soft Hold Styler
Zoom Style It Curl & Wave Soft Hold Styler

Style It Curl & Wave Soft Hold Styler

£8.99 GBP

Curly Girl Method Approved

Silicone, Suplhate & Drying Alcohol Free

For all Curl & Wave types

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Style It new generation 2 in 1 styler provides frizz control, lustrous definition & all day hold for all waves & curls.

Soft hold styler to enhance and shape your curls.    

Multi use product: can be used in washday & next day.

Pump dispenser to reduce product wastage



WASHDAY Apply to wet hair, working it through evenly with your fingers and then style.
NEXT DAY Use on its own or add to water in our Curl Refresh bottle to define next day curls.
For BEST RESULTS use after our Co Wash, Leave In and before Tame, our frizz eliminator.
For more hold use Casting Queen
If your hair is crunchy SOTC (scrunch out the crunch) with our Seal It oil or Tame
*You’ll find tutorials on every aspect of your curl & wave care in our CGM Club Tutorials

Style It Curl & Wave Soft Hold Styler

£8.99 GBP


Aqua (Water)
VP/VA Copolymer
Propylene Glycol
Polysorbate 20
Parfum (Fragrance)
Triethylene Glycol
CI 17200 (Red 33)

Shipping & Delivery

UK Standard Shipping Tracked 48 Royal Mail: All UK orders are typically processed next working day and delivered within 5 working days. You will receive a tracking link email when your order has been dispatched.

UK Next Day Delivery: Service available Monday to Thursday.  Orders received Friday to Sunday or Bank Holidays are only delivered the following working day Monday/Tuesday. Prime Delivery available on our Amazon store.

International Shipping: Standard Shipping Royal Mail delivery up to 17 business days.Courier Delivery *Live rates & delivery timescale calculated at checkout. 

* Import VAT and duty are due.  

CLICK HERE for more Shipping & Delivery Information.

Is CGMC right for me?

The Curly Girl Method Club is for anyone who wants to enhance their natural curls, and is suitable for all hair types - from soft beachy, mermaid waves, to the tightest coils. Our team of curl-experts have done all the hard work for you, sourcing and developing silicone and sulphate-free formulas that will bring optimum health and beauty to your curls.

Why Our Customers Love Us!

When you join The CGM Club you’re not just getting a hair care system - you’re getting a whole curly support system! 

Via our exclusive members club and across social media, our CGM Club members have become a curly family - supporting one another, sharing progress photos, and celebrating each and everyone’s curls! 

And, you’ll find our team is at the helm, guiding you on your way and talking application techniques, styling tricks, and how to get the most from our products.

Looking to find out how our customers rate us? We have so many 5 star reviews ⭐️⭐️⭐️⭐️⭐️

Join the CGM Club

The Curly Girl Method Club has members all over globe, and they love to share their inspirational stories with us! Seeing our members embrace their hair after finding the method and products that have taken them from flat and frizzy to fabulous is the reason we do this, and we strive to do our very best to ensure that we pass on all the knowledge we have gleaned through years of trial and error to as many curlies as possible!

We share this wealth of information, not only through over 52 videos, tutorials and product write-ups, but also via our e-book - available free to club members - an indispensable, step-by-step guide to caring for your curls. Find out about moisture/protein balance, how to protect your curls while you sleep, and how to extend your wash day to second or third day curls, and beyond! We want to give you the confidence to own, embrace and rock your healthy, wild, amazing, incredible hair. Because it’s not just hair - it’s a lifestyle!

Join Here

P.S.  You save 15% with our kits, plus send us a before and after photo to receive a 20% off code too!

Customer Reviews

Based on 11 reviews
Gail Hogarth

This new product is so much better. Thank you

Thank you so much for your review Gail! So glad you like it

Anthea Shaw
Curls galore

I’m enjoying trying out new ways of adding the gel. Either from root to tip or next day touch ups.

Sandy Perrino
New container

I really like the hold this product gives my curls, but I LOVE the new container! Even with wet hands, I can easily open and close it. It made a great product even better.

Style It

I love the cast this product produces. Works well on my short hair.

Jodi Hatt
Go to gel product

I've been using these products for a few months now and I absolutely love the style it.

Curly Girl Method Club Owner

Hello... I’m Heather

I spent years hating my hair,  it was hard work, often painful to brush, often up sooo tight to try and 'iron out' the kinks and I would straighten my hair for any “special” event... that was until I learnt to embrace my curls. This is the reason I launched my 150,000+ community, the CGMC, to help women like you change the way you feel about your curls forever!

Learn more

Don't know where to start?

Our team of curl-experts have done all the hard work for you, sourcing and developing silicone and sulphate-free formulas that will bring optimum health and beauty to your curls.