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5987+ Transformations 5 Star Reviews

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Zoom Style It 100ml
Zoom Style It 100ml

Style It 100ml

£7.99 GBP

Curly Girl Method Approved

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What is it? - Non-sticky hold gel.

What does it do? - All day frizz control, curl definition, and incredible hold, without flakiness or build-up.

When should I use it? - After Leave-In Conditioner.

 Directions for use: Apply to wet hair. Place a small amount in the palm of one hand and rub your palms together to spread the curl gel. Work it through your wet hair evenly with your fingers. Use on dry hair to touch up frizz and flyaways or to create volume. The 200ml Style It now comes in 200ml Aluminium Tin.



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Style It 100ml

£7.99 GBP

Is CGMC right for me?

The Curly Girl Method Club is for anyone who wants to enhance their natural curls, and is suitable for all hair types - from soft beachy, mermaid waves, to the tightest coils. Our team of curl-experts have done all the hard work for you, sourcing and developing silicone and sulphate-free formulas that will bring optimum health and beauty to your curls.

Why Our Customers Love Us!

When you join The CGM Club you’re not just getting a hair care system - you’re getting a whole curly support system! 

Via our exclusive members club and across social media, our CGM Club members have become a curly family - supporting one another, sharing progress photos, and celebrating each and everyone’s curls! 

And, you’ll find our team is at the helm, guiding you on your way and talking application techniques, styling tricks, and how to get the most from our products.

Looking to find out how our customers rate us? We have so many 5 star reviews ⭐️⭐️⭐️⭐️⭐️

Join the CGM Club

The Curly Girl Method Club has members all over globe, and they love to share their inspirational stories with us! Seeing our members embrace their hair after finding the method and products that have taken them from flat and frizzy to fabulous is the reason we do this, and we strive to do our very best to ensure that we pass on all the knowledge we have gleaned through years of trial and error to as many curlies as possible!

We share this wealth of information, not only through over 52 videos, tutorials and product write-ups, but also via our e-book - available free to club members - an indispensable, step-by-step guide to caring for your curls. Find out about moisture/protein balance, how to protect your curls while you sleep, and how to extend your wash day to second or third day curls, and beyond! We want to give you the confidence to own, embrace and rock your healthy, wild, amazing, incredible hair. Because it’s not just hair - it’s a lifestyle!

Join Here

P.S.  You save 15% with our kits, plus send us a before and after photo to receive a 20% off code too!

Customer Reviews

Based on 8 reviews
Style It

I love the cast this product produces. Works well on my short hair.

Jodi Hatt
Go to gel product

I've been using these products for a few months now and I absolutely love the style it.

Eidin Shinnick

I’ve been using this product for 2 years and it’s my no.1 must have essential hair product! I’ve tried so many different gels over the years and always found I had to add another 2 or 3 products into my hair to get the right look. This is now the only product I need after using the curly girl shampoo and conditioner. It ticks all the boxes. I have beautiful defined, soft, bouncy curls and it looks and feels as though I’ve put nothing in it at all. It also smells incredible! You also don’t need to use too much of it and so it lasts quite a while. I prefer to get the 100ml as the larger quantity is a tin tub with a tin lid and I find it gets really hard to open towards the end of its use!

Nic M
Style it

This gel does exactly what it says on the tin!!! It leaves you with soft, defined curls without any stickiness or residual residue!!!!

Joanne Buttery
Love it!!

I love style it it makes the perfect crunchy curls and scrunches out amazingly once my hair is dry x

Curly Girl Method Club Owner

Hello... I’m Heather

I spent years hating my hair,  it was hard work, often painful to brush, often up sooo tight to try and 'iron out' the kinks and I would straighten my hair for any “special” event... that was until I learnt to embrace my curls. This is the reason I launched my 150,000+ community, the CGMC, to help women like you change the way you feel about your curls forever!

Learn more

Don't know where to start?

Our team of curl-experts have done all the hard work for you, sourcing and developing silicone and sulphate-free formulas that will bring optimum health and beauty to your curls.



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