Style It Styling Gel

Define your curls, skip the crunch.

$22.08

Buy One 200ml Buy 3 Save £2

350k+ Curl converts

4.87★ Star rated

7× More effective

STEP 3: STYLE

200ml | 10+ Uses

Style It shapes and defines waves and curls while keeping them flexible — no stiff cast, no flaking. Just soft, bouncy hold that lasts.

Escape to a Spa with Every Use.

For defined, soft curls and waves, apply Style It in your washday to wet hair, working it evenly through with your fingers.

Directions: Apply to detangled, fully saturated hair. Distribute evenly throughout.

For best results, follow with Tame for frizz control.

For extra hold, use Casting Queen.
If your curls feel crunchy, scrunch out the crunch with Seal It oil or Tame.
For best results use CGMC™️ exclusively.

CGM Club™️ 6-Step System: Step 3: Styling, taught in CGM Club™️, to achieve vibrant, defined curls.

Aqua (Water), VP/VA Copolymer Carbomer, Propylene Glycol, Polysorbate 20, Parfum (Fragrance), Coumarin, Triethanolamine, Phenoxyethanol, Triethylene Glycol, CI 17200 (Red 33)

All orders are shipped same day UK before 4pm + Worldwide before 3pm Mon-Fri.

UK Delivery 48 hour Standard Service. Next day delivery available at checkout.

Worldwide delivery from 5 days; fees, duty + timescales shown at checkout. Best rates apply to parcels under 2kg — email us if you'd like help).

UK Free Returns message us and we'll send you a free label

Who it's for

Best for soft hold and lasting definition

Coming Soon

What you'll notice

Hydrates and Enhances: Enhances natural curl pattern while locking in moisture.

What you'll notice

Versatile Styling: Use on wet hair for shaping or refresh next-day curls.

Woman + Curly Owned

Made in the UK 🇬🇧

How are your products 7× more likely to work?

Unlike standard hair care, our promise is simple: products that are 7× more likely to give you happier, smoother, longer-lasting, frizz-free results.

They are free from at least 7 ingredients that we've found—through helping our community of over 350,000 people with waves and curls since 2017—are commonly linked to frizz, dryness, poor definition and build-up.

Instead, we formulate every product with curl-friendly ingredients chosen to help your hair stay happier, smoother and defined for longer.

It's why we confidently say our products are 7× more likely to give you happier, smoother, longer-lasting, frizz-free results.

Do your products rinse clean without shampoo?

Yes. CGMC® products are designed to rinse clean with our Co-Washes, we don't use ingredients that need for harsh shampoos after every wash.

Because our formulas are free from silicones and other ingredients that can cling to your hair, they don't leave behind heavy residue or stubborn build-up that needs stripping cleansers to remove.

The result? Fresher, lighter waves and curls that stay soft, bouncy and defined for longer—without the frizz spiral that harsh shampoos can cause.

Delivery + Returns

All orders are shipped same day UK before 4pm + Worldwide before 3pm Mon-Fri.

UK Delivery 48 hour Standard Service. Next day delivery available at checkout.

Worldwide delivery from 5 days; fees, duty + timescales shown at checkout. Best rates apply to parcels under 2kg — email us if you'd like help).

UK Free Returns message us and we'll send you a free label