A firm favourite for soft waves and curls, offering definition without the crunch! This thick, glycerin-free formula delivers long-lasting frizz control, keeping your curls and waves soft, frizz-free, and full of movement, with a fresh citrus and jasmine fragrance for a mini spa-like moment.
Style It is the perfect gel to shape and define curls while maintaining flexibility. It's free from lots of ingredients that would ordinarily won’t weigh your hair down or cause build-up.
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Frizz-Free Definition: Smooths and shapes waves and curls for a polished finish.
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Soft Hold: Provides a natural, flexible hold that doesn’t leave your hair crunchy.
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Hydrates & Enhances: Enhances natural curl pattern while locking in moisture.
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Versatile Styling: Use on wet hair for shaping or refresh next-day curls.
Ready for defined, soft waves & curls that last until next washday?
Style It is the perfect gel to shape and define curls while maintaining flexibility. It's free from lots of ingredients that would ordinarily won’t weigh your hair down or cause build-up.
Ready for defined, soft waves & curls that last until next washday?
How to Use:
Escape to a Spa with Every Use.
For defined, soft curls and waves, apply Style It in your washday to wet hair, working it evenly through with your fingers.
Directions: Apply to detangled, fully saturated hair. Distribute evenly throughout.
For best results, follow with Tame for frizz control.
- For extra hold, use Casting Queen.
- If your curls feel crunchy, scrunch out the crunch with Seal It oil or Tame.
- For best results use CGMC™️ exclusively.
CGM Club™️ 6-Step System: Step 3: Styling, taught in CGM Club™️, to achieve vibrant, defined curls.
Reviews:
"My fave! This is my favourite product, use it daily and it leaves my hair smelling amazing and enhances my natural wave - Sarah D"
Scroll down for product specific reviews and here to read them all.
FAQ's:
Will Style It make my curls crunchy? No, Style It provides a soft hold. If you do find crunch, scrunch it out with Seal It or Tame for softer curls.
Can I use this on dry hair for next-day curls? Yes, Style It is perfect for refreshing your curls. Just add some water in the Refresh bottle and apply.
Can I use this for waves as well as curls? Absolutely! Style It is designed for both curls and waves, giving you defined texture with a soft finish.
What's the difference between Style It and Casting Queen? Style It is a soft hold styling gel its formulation is focused on your waves and curls being soft once dried. Casting Queen is a hard styling cream focused on creating a 'cast' which dries hard and then you 'scrunch out the crunch'.
Our store FAQ's are here.
Your Go-To for Defined, Frizz-Free Curls
Transform your styling game with Style It Wave & Curl Defining Gel, designed to bring out the best in your waves and curls. This lightweight, non-crunchy formula delivers a soft hold that keeps your curls defined, bouncy, and frizz-free all day.
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Touchable Hold Without the Crunch – Enjoy long-lasting definition that feels natural.
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Frizz Control Made Simple – Tames frizz for a sleek, polished look.
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Lightweight Formula – Keeps your hair feeling soft and weightless.
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Effortless Styling – Enhances your natural curl pattern for salon-worthy results.
What You’ll Find:
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Vegan & Cruelty-Free – Ethically crafted for guilt-free care.
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Made in the UK – Premium quality you can trust.
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Silicone-Free Formula – Keeps curls healthy and hydrated.
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Coconut Oil free - Avoid Stiff and Brittle Hair.
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Water-Soluble – Rinses easily without buildup or residue.
Your best curls yet start here. It’s time to define your look with a gel that works with your hair, not against it.
Say Goodbye to Crunchy, Frizzy Curls
If your styling gels leave your curls stiff or weighed down, it’s time for Style It Wave & Curl Defining Gel—the perfect balance of hold and hydration that leaves your hair soft, defined, and frizz-free for days.
No more sacrificing softness for definition—this gel enhances your natural texture while keeping your curls smooth, light, and effortlessly touchable. Whether you're conquering a packed schedule or unwinding at the end of the day.
Discover the difference today!
Style It Gel That Does It All
From everyday washdays to nights out, Style It Wave & Curl Defining Gel is the ultimate multitasking styler your curls have been waiting for.
Why You’ll Love It:
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Soft Hold, Bold Definition – Keeps curls in place without crunch, perfect for any occasion.
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Frizz-Free Results – Smooth, polished curls that last all day.
Whether you’re styling fresh curls, reshaping next-day waves, or turning up the volume for a big event, Style It Wave & Curl Defining Gel makes it effortless. Try it today and let your curls do the talking!
Ingredients:
Aqua (Water)
VP/VA Copolymer
Carbomer
Propylene Glycol
Polysorbate 20
Parfum (Fragrance)
Coumarin
Triethanolamine
Phenoxyethanol
Triethylene Glycol
CI 17200 (Red 33)