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30 products
Cleansing Co Wash Plus +
Best for easily weighed-down curls + waves, fine hair, and oily roots
Cleansing Co-Wash
Best for washing Dry, frizzy, or fluffy curls and waves
Leave-In Conditioner for Frizz-Free Waves & Curls
Best for Curls + Waves needing moisture without weight
Style It styling gel
Best for soft hold and lasting definition
Casting Queen Styling Cream
Best for Up to 10 Days of Frizz-Free Hold that stands up to humidity + all weather
Tame Frizz Serum
Best for Frizz control in all weather
Wavy + Curly Washday Works | 3-Step Set
Choose how your hair feels Dry/Frizzy or Oily/Easily weighed down
Scalp Massager | Boost Growth + Remove Buildup
Removes buildup + supports growth
Wide Tooth Comb Anti Static
Best for detangling + creating wave + curl clumps
Paddle Brush – Glide Without Snags
Best for easier detangling
Hair Towel | Wrap | Plop
Best for reducing drying time + frizz dramatically
Hair Wrap Plop Towel + Quick Dry Cloth
Best for reducing drying time + time by 50%
Magic Quick Dry Cloth
Best for cutting Drying Time by 50%
Root Claw Clips for Root Lift
Best for creating volume with wet hair
Stay Put Sectioning Clips
Best for wet + dry hair
Styling Brush
Best for creating lasting definition
Magic Mask Fast-Acting Deep Conditioner
Best for Dry, frizzy, brittle curls and waves; knots, tangles, and thirsty ends.
Detox Build-Up Shampoo
Best for Build-up, oily roots, heavy or lifeless curls/waves.
Seal It 6-in-1 Oil for Shine
Best for Shine, softness + scrunching out the crunch.
Step 1: Cleansing and Detangling
Best for learning how to Co Wash to reduce frizz
Step 2: Condition
Best for learning how to Condition for long lasting moisture
Step 3: Wet Style and Define
Best for learning how to Style for defined waves + curls
Step 4: Avoid Frizz & Drying
Best for learning how to avoid frizz + dry your hair
CGM Club® tutorials. 6 Steps. 20minutes. Endless Curl + Wave Confidence
Best for getting Personalised help for your unique waves + curls
Wavy + Curly Girl Method Starter Kit
Best for: Beginners or anyone restarting their curl journey.
Wavy + Curly Girl Method Starter Kit + Treatments
Best for: Beginners or restarters who want the full system — daily washday and targeted treatments for buildup, limp curls, dryness, or frizz.
Wavy + Curly All In Complete Kit
Best for: Those wanting it all + having everything ready to go.
Curly Me Your 1:1 Coaching Kit
Best for: Those wanting it all — personalised kit + expert support + clarity that lasts.
Kids Starter Kit
Best for Kids for families who want a simple, gentle routine for waves, curls + coils (age 3+).
Wavy + CurlyBox Subscription Box
Beginners + those wanting to stay Curly Girl Safe without label reading.

7 x more likely to give you happier, smoother, longer lasting, frizz free results!
Because unlike standard hair care our products are free from at least 7 ingredients that we found in our community of 350k waves + curls that our hair didn't like.
Say NO to nasties
No Sulphates
No drying cleansers causing frizz
No Silicones
No build-up or weighing down
No Drying Alcohols
No dryness less frizz
No Coconut Oil
No dry, stiff hair
No Protein Overload
No stiff hair
No Itchy M's
Better for your scalp
No Parabens
No harmful chemicals
Say YES to
Made in the UK
Trusted by 350k waves + curls
Curly Girl Method Safe
No hidden frizz triggers
Vegan + Cruelty Free
Except Bounce Back in reformulation
Colour Safe
No harsh sulphates that remove colour
Aged 3+
Suitable for age 3+
Rinse Clean
Our premium products rinse clean with our Co Washes
CGM Club® tutorials
Available to help you skip trial + error and help you get faster results
Numbered Bottles
For your convenience
Up to 6 steps
For complete care
Step 0
Learn about your hair
Steps 1-4
Washday
Step 5 + 6
Refreshes + Treatments

CGM Club Tutorials + Personalised Routines
Skip trial and error and get faster results with our personalised curly hair routines

CGMC® products rinse clean with our Co-Washes
— no harsh shampoos needed.
No silicones. No residue, no build-up, no need for stripping cleansers (and no frizz spiral).
Your results fresher, longer lasting, lighter waves + curls that stay soft, bouncy, and defined wash after wash.