Your wave + curl journey starts here.
This is the kit that started it all — created to give you everything it took me years of trial, error, and frustration to figure out. Designed to make wavy + curly care simpler, clearer, and proven to work.
Evolved by a 350K-strong community, the CGMC® Starter Kit gives you everything you need to fast-forward your results — products, tools, tutorials, and a personalised plan checked by Heather — to skip confusion and get real, lasting results.
Choose how your hair feels:Oily/Fine (Co Wash Plus) or Dry/Frizzy (Co Wash) — we’ll match the right Co Wash for you.
Best for: Beginners or anyone restarting their curl journey.
Your personalised plan to skip the trial + error — guiding you step-by-step with products, techniques, and results you’ll see from day one.
Soft, hydrated, frizz-free waves + curls in under 20 minutes.
Visible transformation from your first washday — lasting definition for up to 10 days.
This kit is where it all began — built to save you the years it took me to figure out what actually works. My way of putting everything I’d learned (and wished I’d known) into one box.
Inside are the CGMC® core formulas you’ll use for every washday: cleanse, condition, and style — made to balance hydration, reduce frizz, and bring out your natural curl pattern without the trial and error.
Each product, tool, and tutorial has been tested and loved by thousands. It’s all here to make curl care simple and deliver results fast.
While your kit is on its way, you’ll get instant access to the CGM Club® tutorials — so by the time it arrives, you’ll already know exactly what to do.
Each purchase includes a personalised hair test review from Heather, so you’ll know what to avoid, how often to treat, and the best way to keep your results consistent.
Forget the hours of YouTube, wasted products, and guesswork.
This is your full transformation system in one box — built for busy people who want consistent, confident results that fit into real life.
Your new, confident routine starts the moment you order.
Bright citrus, fresh jasmine, and soft vanilla — clean, confident, and happy.
Your new first-washday ritual begins here.
For: Anyone ready to stop guessing and finally understand how to get results from their waves + curls.
Not for: Those who prefer one-off products instead of a full system.
This is more than a starter kit — it’s your shortcut to the results thousands spent years trying to find. Every step is guided, personalised, and supported inside CGM Club®. Each product, test, and tutorial exists to save you time, confusion, and wasted money — so you can finally have washdays that work.
Ingredients
Powered by Curly Girl Safe products, tools, and techniques — built to skip trial + error and see results from day one.
Plus free from coconut oil + protein to prevent stiffness or brittle results.
Our CGMC® 7× Promise:
No Coconut Oil • No Sulphates • No Silicones • No Drying Alcohols • No Waxes • No Itchy M’s • No Parabens — for cleaner, softer, longer-lasting waves + curls without dryness or frizz.
Made in the UK • Vegan + Cruelty-Free • Curly Girl Method Safe • Trusted by 350K+ curlies + wavies
What’s Inside
Whoops Reset Wash (30ml): Step 0 — clears silicones + buildup before your journey begins.
Cleansing Co Wash (250ml): Step 1 — rich, creamy hydration for dry or frizzy waves + curls.
OR
Co Wash Plus+ (250ml): Step 1 — lighter cleanse for oily roots, fine or easily weighed-down hair.
Leave-In Conditioner (250ml): Step 2 — Aloe + Vitamin E hydration for softness + shine.
Style It Gel / Casting Queen (150ml): Step 3 — soft, lasting definition + frizz control.
While your kit is on its way, start watching the CGM Club® tutorials, take your quick hair tests, and get your personalised plan.
Step 0: Use Whoops once to remove silicones or buildup before starting your new routine.
Step 1: Choose Co Wash (dry/frizzy) or Co Wash Plus (oily/fine). Apply directly to scalp + lengths, massage with your scalp massager, add water, detangle, rinse.
Step 2: Apply Leave-In Conditioner to soaking-wet hair — do not rinse.
Step 3: Style with Style It or Casting Queen. Scrunch, dry, and reveal definition.
Step 4: Wrap hair in the Plop Towel for 10 minutes. Air dry or diffuse.
Step 5: Pineapple overnight with a Coiled Band to reduce frizz. Use the Refresh Bottle to revive next-day waves + curls.
Follow with Step 6 Treatments when you’re ready, as outlined in your personalised plan.
Our premium products rinse clean with our Co Washes
CGM Club® tutorials
Available to help you skip trial + error and help you get faster results
Numbered Bottles
For your convenience
Up to 6 steps
For complete care
Step 0
Learn about your hair
Steps 1-4
Washday
Step 5 + 6
Refreshes + Treatments
Over 15,000+ transformations worldwide
Nicola had tried the Curly Girl Method Before without success!
Look at her hair now!
She was worried the damage was permanent from straighteners.
Gorgeous recovery!
I feel overwhelmed by all the curl advice online.
One place, one proven method, one personalised routine. No more scrolling.
My own transformation
The reason I started CGMC® + CGM Club® was to give you what I wish I had growing up. Heather x
She was worried she wouldn't have time.
It takes 20 minutes — simple, effective, repeatable.
Beth was not sure if her hair was wavy or not.
It’s there. Under the frizz are waves + curls waiting to be defined.
I don’t know when to use treatments.
We schedule them for you — protein, hydration, detox — in your personalised calendar.
Before: "Everything makes my hair frizzier."
The results speak for themselves.
Del was worried about that her hair would be too fine and weighed down.
Look at those ringlets!
Nicola had tried the Curly Girl Method Before without success!
Look at her hair now!
She was worried the damage was permanent from straighteners.
Gorgeous recovery!
I feel overwhelmed by all the curl advice online.
One place, one proven method, one personalised routine. No more scrolling.
My own transformation
The reason I started CGMC® + CGM Club® was to give you what I wish I had growing up. Heather x
She was worried she wouldn't have time.
It takes 20 minutes — simple, effective, repeatable.
Beth was not sure if her hair was wavy or not.
It’s there. Under the frizz are waves + curls waiting to be defined.
I don’t know when to use treatments.
We schedule them for you — protein, hydration, detox — in your personalised calendar.
Before: "Everything makes my hair frizzier."
The results speak for themselves.
Let customers speak for us
from 563 reviews
Excellent hold unlike some
Very pleased with these super value scrunchies. Just in those days when the curls need a little bit of a tame and tie back! Recommended for quality and colour choice
After years and years of searching for the right product I can confidently say I have tried them all, hands down these product changed my life. Turned wash days into something I look forward to, rather than dread for the entire week. Will always be thankful I stumbled across Heathers page all those years ago 🥰
I’ve been using 1 and 2 for a while now. Then I added 4 and wow!! I couldn’t be without it. A little goes a long way and it really does help tame frizz.
I bumped into Heather at an event last month and spoke to her about how nothing I've tried has ever worked properly for my hair. My curls either looked like they had been forced or fell flat within an hour of styling.
Heather spent time sending me product names she recommended and a step by step set of instructions to use it. From the moment I started using the products my hair looked soft and bouncy.
I've had so many comments about how fab my hair looks now and I feel so much more confident in my ability to manage my curls!
You need time for yourself because when your waves + curls thrive, so do you
Our promise to your curls
7 x more likely to give you happier, smoother, longer lasting, frizz free results!
Because unlike standard hair care our products are free from at least 7 ingredients that we found in our community of 350k waves + curls that our hair didn't like.
CGM Club Tutorials + Personalised Routines
Skip trial and error and get faster results with our personalised curly hair routines
Your wave + curl journey starts here. This is the kit that started it all — created to give you everything it took me years of trial, error, and frustration to figure out. Designed to make wavy + curly care simpler, clearer, and proven to work.
Evolved by a 350K-strong community, Wavy + Curly Method Starter Kit gives you everything you need to fast-forward your results — products, tools, tutorials, and a personalised plan checked by Heather — to skip confusion and get real, lasting results.
Choose how your hair feels:Oily/Fine (Co Wash Plus) or Dry/Frizzy (Co Wash) — we’ll match the right Co Wash for you.
Best for: Beginners or anyone restarting their curl journey.
Powered by: 8 years of curl-tested results + our CGM Club® 6 Step Cycle.
Personalised plan tailored to your curl type + goals
Visible transformation from the first washday — waves + curls that last up to 10 days.
Description
This kit is where it all began — built to save you the years it took me to figure out what actually works. My way of putting everything I’d learned (and wished I’d known) into one box.
Inside are the CGMC® core formulas you’ll use for every washday: cleanse, condition, and style — made to balance hydration, reduce frizz, and bring out your natural curl pattern without the trial and error.
Each product, tool, and tutorial has been tested and loved by thousands. It’s all here to make curl care simple and deliver results fast.
While your kit is on its way, you’ll get instant access to the CGM Club® tutorials — so by the time it arrives, you’ll already know exactly what to do. Each purchase includes a personalised hair test review from Heather, so you’ll know what to avoid, how often to treat, and the best way to keep your results consistent.
Forget the hours of YouTube, wasted products, and guesswork. This is your full transformation system in one box — built for busy people who want consistent, confident results that fit into real life.
Your new, confident routine starts the moment you order.
Ingredients
Powered by Curly Girl Safe products, tools, and techniques — built to skip trial + error and see results from day one.
Plus free from coconut oil + protein to prevent stiffness or brittle results.
Our CGMC® 7× Promise: No Coconut Oil • No Sulphates • No Silicones • No Drying Alcohols • No Waxes • No Itchy M’s • No Parabens — for cleaner, softer, longer-lasting waves + curls without dryness or frizz.
Made in the UK • Vegan + Cruelty-Free • Curly Girl Method Safe • Trusted by 350K+ curlies + wavies
What’s Inside
Whoops Reset Wash (30ml): Step 0 — clears silicones + buildup before your journey begins.
Cleansing Co Wash (250ml): Step 1 — rich, creamy hydration for dry or frizzy waves + curls.
OR
Co Wash Plus+ (250ml): Step 1 — lighter cleanse for oily roots, fine or easily weighed-down hair.
Leave-In Conditioner (250ml): Step 2 — Aloe + Vitamin E hydration for softness + shine.
Style It Gel / Casting Queen (150ml): Step 3 — soft, lasting definition + frizz control.
CGM Club® Tutorials + Hair Test Review: Get your results checked + personalised plan from Heather.
For: Anyone ready to stop guessing + finally understand how to get the results they want from their curls. Not for: Those who prefer one-off products instead of a full system.
This is more than a starter kit — it’s your shortcut to the results thousands of others spent years trying to find. Every step is guided, personalised, and supported inside CGM Club®. Every product, test, and tutorial in this kit exists to save you time, confusion, and wasted money. You’ll learn your curl type, get your personalised plan, and master the 6-Step CGM Club® Cycle with clear, guided help — all before your first washday even begins.
Bright citrus, fresh jasmine, and soft vanilla — clean, confident, and happy. Your new first-washday ritual begins here.
How to Use
While your kit is on its way, start watching the CGM Club® tutorials, take your quick hair tests, and get your personalised plan.
Step 0: Use Whoops once to remove silicones or buildup before starting your new routine.
Step 1: Choose Co Wash (dry/frizzy) or Co Wash Plus (oily/fine). Apply directly to scalp + lengths, massage with your scalp massager, add water, detangle, rinse.
Step 2: Apply Leave-In Conditioner to soaking-wet hair — do not rinse.
Step 3: Style with Style It or Casting Queen. Scrunch, dry, and reveal definition.
Step 4: Wrap hair in the Plop Towel for 10 minutes. Air dry or diffuse.
Step 5: Pineapple overnight with a Coiled Band to reduce frizz. Use the Refresh Bottle to revive next-day waves + curls.
Follow with Step 6 Treatments when you’re ready, as outlined in your personalised plan.
All orders are shipped same day UK before 4 pm + Worldwide before 3 pm Mon–Fri.
UK Delivery: 48-hour Standard Service. Next-day available at checkout. Worldwide Delivery: From 5 days; fees + duties shown at checkout. Best rates apply to parcels under 2 kg — email us if you’d like help. UK Free Returns:Message us for a free returns label.